by Jon Rognerud on September 2, 2010 in PPC
PPC – Pay Per Click – the advertising model where you get charged each time someone clicks on your ad, is one of the fastest ways to drive traffic, leads and potential business your way. Google’s job is to make this happen efficiently for you….or, wait… do they really do a great job?
Which one of these are you:
- “Pay per click is easy, works great (and life is wonderful)”
- “Pay per click is a money-drain, losing money every day, too competitive now”
- “Pay per click is partially working for me, but quality leads of leads are not good”
I’m here to tell you that Google Adwords – while getting competition from places like Facebook Ads (great demographic targeting!) – is still a good place for you to not only build online traffic, but “buy” invaluable marketing data. It can be the best thing you do before starting any SEO project, for example. But, there again – you have to do it right. (Hint: here’s how…)
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by Jon Rognerud on September 2, 2010 in Facebook
As referenced in my blog post about PPC Boost Ideas, Google is still the top dog when it comes to online advertising.
However, there are a number of compelling reasons why Facebook is an avenue to explore for you. The truth is, Facebook might just turn out to be the challenger that bites the big dog’s nose off.
1. Lack of Competition (but act now…)
Google is an extremely competitive arena that some advertisers no longer have the means to compete in. Facebook has an advertising base that is just a fraction of Google’s at this time. While this will not remain so, the timing is perfect for advertisers to check into Facebook’s potential. Have you seen the Facebook Ad systems yet?
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by Jon Rognerud on September 1, 2010 in domains
There are no guarantees in life, right? 
That’s at least (partially) true for a top Google natural listing in a competitive market. It goes for the other search engines as well. Unless you own that search engine, we all have to just “get to work”, think positively, and contribute, share like crazy and apply our best Search Engine Optimization processes.
However, there is a new way to severely impact that SEO workload in a positive direction – and fast.
Of course, nothing in life is really ultimately free. We pay with time, money.
Question:
Do you have a lot of time, but no money? This solution may be a hard road.
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We all know that using social media tools and technology are last on any of your early stage social media planning. Your goals (you have them, right?) should begin with the end in mind, and broken down into phases and measurement as you go along (and some champagne for you as they are reached!)
However, this post is not about measuring social media.
I’m talking about the power social media toolset that experts use today.
Here is that list in no particular order, and you should consider learning the best social media tools:
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