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Leads and lead generation is the lifeblood of any business, online or off. A system for client attraction must be put in place at the start of any new business. It must be continually tested. It must evolve from change and validated for positive return every step of the way.
There are many different ways to attract new clients into your business. In fact, the myriad of options that exist may actually throw you off. You test one thing, it doesn’t work – moving right on to the second, third and fourth thing. You get discouraged and claim it’s all “hype” and get down on yourself.
I’ve been there. We all have. (Talking about business owners and marketers who are responsible for lead flow).
The approach, or the model of client attraction is actually quite simple. There are only 4 steps to success, and I’ve outlined them below.
This is a social media tip to help you win more opportunity to build your brand, traffic and ultimately more business.
How can you create a good test for your business and brand? Try videos. And, start simple.
When using social media platforms, pictures and videos should be tested. Pictures, visual engagements pull 5 times over regular text posts in social media.
How do you start? Read the 5 social media video strategies below.
With part 3 in our Direct Response Marketing and Offline Mail Series you’ll have learned the “3 Amazingly Simple Profit Strategies to Getting Buyer-Centric Clients, Money and Fame”. If you want the complete report in PDF form, just send a note here.
Today – and in this final installment, we’ll see how to get your marketing pieces mailed (postcard specific example) and tracked. You’ll see what a typical offline to online direct mail marketing funnel might look like.
You can start and even grow this starting small. You don’t have to have big budgets. I know small businesses can be cash-strapped and work with less marketing money than they’d like.
And, away we go… the direct marketing mountain top is yours to take!
“Reported in 2013 as the marketing channel that “delivers the best ROI for customer acquisition and retention” by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners”
– Dan Kennedy, expert copywriter, author and master marketer
(This is part 2 of the “How to super-charge your lead generation” series. Find part 1 – “Why Direct Response Marketing Is The Best Thing Since Sliced Bread” here)
Welcome to part deux in our direct response marketing education. In this section, you’ll learn more about how to create the marketing piece that goes out in the mail. In the final and 3rd installment, you’ll get more resources and links. You’ll also find out the best ways to get it mailed (earth-mail) and how you can track it.
I’ve researched and tested these direct / offline marketing strategies and they work, so let’s get right to it.
Creating the content and the “irresistible offer” (Read more on Amazon, Mark Joyner) will take some tweaking. You’ll not be very likely to create a home-run on the first try. But, you can copy and model others (see the resources section at the bottom of this special series).
Let’s begin by choosing the right formats.
(This is part 1 of the “how to super-charge your lead generation” series. See part 2 – how to create direct mail pieces here)
Before we begin:
Make sure that you leave your “I know it all” attitude at the door. Leave your skeptic mind outside these following pages. I invite you to open yourself up and take a look at a new way of generating leads for your online business. Plus, whining about your business lead generation does not help. Let’s move you to another level and thinking.
THE NEW ECONOMY MASTER MARKETING STRATEGY IS AN “OPPOSITE” STRATEGY
We are talking about direct mail and direct response marketing (DRM). The direct mail business is booming. We’ll get to that.
News media makes money when they get your eyeballs. Most of time – and understanding how the human mind works, they focus on “negative” news and stories. You know what I mean. How many times do you stop or slow down for a beautiful sunset as you drive down the freeway? How about this instead: You see a horrific car crash that happened 30 minutes before, and you slow down and can’t wait to see it? The media knows you better than you know yourself…
Direct-Response Marketing is a type of marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements. This form of marketing is differentiated from other marketing approaches, primarily because there are no intermediaries such as retailers between the buyer and seller, and therefore the buyer must contact the seller directly to purchase products or services. Direct-response marketing is delivered through a wide variety of media, including DRTV, radio, mail, print advertising, telemarketing, catalogues, and the Internet.
However, online activity is only part of this “game”. Recent hard-copy offline statistics speak for themselves:
No matter what your background, sales and marketing will be the MOST important skills you can learn in your career.
And, it doesn’t matter what personality type you are. You might be a creative person, a technical person, an introvert, extrovert and everything in-between.
The EXCITING truth: we are all born into this world naked and pure. And, with our bodies and minds ready to capture and assimilate all the information around us – from the good to the bad.
But, it’s also true that the words “sales”, “no” and “marketing” get a bad rap. Ask anybody when thinking about SALES – and the ‘used car salesman’ image enters the mind. (See, I just did it too!)
I spent most of my career developing software and working on application development, from user-experience (front-end) to middle-tier functionality, and large database systems (back-end). From small start-ups to large corporations like Microsoft, I found that the “biggest impact on company success”-departments were in sales, business development and marketing. (Especially early on, and in start-up of a new company, product or service.)
I also saw many companies and entrepreneurs spending lots of time on the “cool gadgets” and buried deep in technological discussions, when the REAL work should have been done in preparation for addressing a MARKET NEED.
I’ve had friends and friends-of-friends lose millions on wasted technology – and companies that were mostly focused on making money (ONLY) and not asking this simple question: Does the audience we serve (if they even knew that) actually have THIS problem?
Clearly, it became a question of “do you have more time, or do you have more money?” The person or company who had little time, but lots of money wasted THE MOST. Therefore, always consider yourself (even if you have the $$$) in a lean, start-up culture instead. Never assume anything. Research, survey…and… always test.
Then, you’ll be ready to apply the things to consider for a highly optimized landing pages and sales position.
Optimisation is certainly a complex and multifaceted discipline and getting your head around it can mean fighting through a wall of misinformation and jargon.
What doesn’t help much is the fact that SEO is constantly changing, meaning that what you learned a week ago won’t necessarily be true anymore.
If this is the position you find yourself in, then what you need is a simple-to-understand and complete introduction that covers all the major themes and helps you to understand the process.
The good news is that you’ve found it!
Google is the leader in search. The massive 67% ownership of the search market (comScore) shows how a business who occupies top spots in Google Search, can drive big traffic when done right. A high authoritative and trusted website and relevant pages that Google loves will do it. That matters in local search engine optimization as well.
To attract more visitors (traffic) and get more sales (conversions) in 2014, your local business websites and listings must follow a few core principles. I’ll talk about those in this post, including some (free) local search engine tools to get you started.
In this short training video on Facebook advertising, you’ll learn a step-by-step approach to setting up Facebook ads, and specifically page post engagement ads.
One of the core keys to success with advertising on Facebook is hyper-targeting, and you’ll see an example of this for a local market.
In truth, Facebook ads team has made this really simple. You should be able to not only follow along my video, but do it right at the same time, if you wanted to.
The big “gotcha” here is to make sure that you do a little bit of preparation work first. You need to understand your market, your audience (your avatar/persona) and specifically create a post inside your Facebook page area. As with all online marketing, you should understand who you are speaking to, and what problems they are having — that YOU can solve!
Enjoy, and make sure to get on my mailing list (below) for more videos and information to help you.
Link bait content creation and link building go hand in hand because if people are really interested in the content, it has the potential of going viral and being linked to – from all over the internet.
Link bait can be all types of content – including written blog posts, videos, photos, widgets, tools or a podcast. It doesn’t matter how you make the content or what subject the content is about, your goal should be to make content that people feel the need to click and also share with their friends and family – even business associates.
Here are 3 Excellent Link bait tips that will have your link profile increased in no time.