Who else wants to get the Google Rankings Factors that professionals know?
The inner workings of the Google algorithm to help your own website rank?
Today, for FREE - download a chapter from my new book, Optimizing Your Website
and you'll have it in minutes. Enter your email below:
I spoke at a recent musicians social media and SEO training event in Hollywood, California.
I covered Search Engine Optimization and the importance of planning SEO Strategies for Musicians, Artists, Bands and more. I also spoke briefly about social media and the importance of content and sharing – so that you can build authority and trust (high quality links) in search and user’s eyes. The dynamic Loren Weisman covered the Social Media details of the music business, and the amazing dynamic duo of Scott Page and Morgan Carson broke it down into several, live “makeovers”. Attendees clearly understood that the power of online success is more than doubled when using both SEO (search engine optimization) and social media – and solid planning. We also gave away my new book: “The Ultimate Guide To Optimizing Your Website” to 5 lucky attendees.
For SEO – here are the top 3 things you need to know:
These are top concerns to address for SEO, but you must apply this to the sequence of “search intent”. (Also called ‘buyers cycle’). You can see the entire presentation below – the “SEO for Musicians and Artists” with Jon Rognerud
The biggest take-way from the audience? Many questions – but the common theme was around a) learning, b) mentoring, c) time management.
If you want to learn more about the HMMA, see the link below.
See more on the HMMAwards.org and the REAL DEAL Success Summit for Musicians
“Trust is hard to come by. That’s why my circle is small and tight. I’m kind of funny about making new friends. – Eminem”
Warning: This is in relation to social media communication, connection and lead generation. So, before you quickly scan this post please know that the foundations for the online social platforms must be understood first. (Huffington Post). Only then will you become successful in constructing your unusual, but super-cool social lead generation framework. (like in this social lead gen example). And remember: begin with the strategy and modeling first. Tactics come later.
Imagine this scene:
What just occurred here? An out-of-this-world case scenario?
Leads and lead generation is the lifeblood of any business, online or off. A system for client attraction must be put in place at the start of any new business. It must be continually tested. It must evolve from change and validated for positive return every step of the way.
There are many different ways to attract new clients into your business. In fact, the myriad of options that exist may actually throw you off. You test one thing, it doesn’t work – moving right on to the second, third and fourth thing. You get discouraged and claim it’s all “hype” and get down on yourself.
I’ve been there. We all have. (Talking about business owners and marketers who are responsible for lead flow).
The approach, or the model of client attraction is actually quite simple. There are only 4 steps to success, and I’ve outlined them below.
This is a social media tip to help you win more opportunity to build your brand, traffic and ultimately more business.
How can you create a good test for your business and brand? Try videos. And, start simple.
When using social media platforms, pictures and videos should be tested. Pictures, visual engagements pull 5 times over regular text posts in social media.
How do you start? Read the 5 social media video strategies below.
With part 3 in our Direct Response Marketing and Offline Mail Series you’ll have learned the “3 Amazingly Simple Profit Strategies to Getting Buyer-Centric Clients, Money and Fame”. If you want the complete report in PDF form, just send a note here.
Today – and in this final installment, we’ll see how to get your marketing pieces mailed (postcard specific example) and tracked. You’ll see what a typical offline to online direct mail marketing funnel might look like.
You can start and even grow this starting small. You don’t have to have big budgets. I know small businesses can be cash-strapped and work with less marketing money than they’d like.
And, away we go… the direct marketing mountain top is yours to take!
“Reported in 2013 as the marketing channel that “delivers the best ROI for customer acquisition and retention” by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners”
– Dan Kennedy, expert copywriter, author and master marketer
(This is part 2 of the “How to super-charge your lead generation” series. Find part 1 – “Why Direct Response Marketing Is The Best Thing Since Sliced Bread” here)
Welcome to part deux in our direct response marketing education. In this section, you’ll learn more about how to create the marketing piece that goes out in the mail. In the final and 3rd installment, you’ll get more resources and links. You’ll also find out the best ways to get it mailed (earth-mail) and how you can track it.
I’ve researched and tested these direct / offline marketing strategies and they work, so let’s get right to it.
Creating the content and the “irresistible offer” (Read more on Amazon, Mark Joyner) will take some tweaking. You’ll not be very likely to create a home-run on the first try. But, you can copy and model others (see the resources section at the bottom of this special series).
Let’s begin by choosing the right formats.
(This is part 1 of the “how to super-charge your lead generation” series. See part 2 – how to create direct mail pieces here)
Before we begin:
Make sure that you leave your “I know it all” attitude at the door. Leave your skeptic mind outside these following pages. I invite you to open yourself up and take a look at a new way of generating leads for your online business. Plus, whining about your business lead generation does not help. Let’s move you to another level and thinking.
THE NEW ECONOMY MASTER MARKETING STRATEGY IS AN “OPPOSITE” STRATEGY
We are talking about direct mail and direct response marketing (DRM). The direct mail business is booming. We’ll get to that.
News media makes money when they get your eyeballs. Most of time – and understanding how the human mind works, they focus on “negative” news and stories. You know what I mean. How many times do you stop or slow down for a beautiful sunset as you drive down the freeway? How about this instead: You see a horrific car crash that happened 30 minutes before, and you slow down and can’t wait to see it? The media knows you better than you know yourself…
Direct-Response Marketing is a type of marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements. This form of marketing is differentiated from other marketing approaches, primarily because there are no intermediaries such as retailers between the buyer and seller, and therefore the buyer must contact the seller directly to purchase products or services. Direct-response marketing is delivered through a wide variety of media, including DRTV, radio, mail, print advertising, telemarketing, catalogues, and the Internet.
However, online activity is only part of this “game”. Recent hard-copy offline statistics speak for themselves:
No matter what your background, sales and marketing will be the MOST important skills you can learn in your career.
And, it doesn’t matter what personality type you are. You might be a creative person, a technical person, an introvert, extrovert and everything in-between.
The EXCITING truth: we are all born into this world naked and pure. And, with our bodies and minds ready to capture and assimilate all the information around us – from the good to the bad.
But, it’s also true that the words “sales”, “no” and “marketing” get a bad rap. Ask anybody when thinking about SALES – and the ‘used car salesman’ image enters the mind. (See, I just did it too!)
I spent most of my career developing software and working on application development, from user-experience (front-end) to middle-tier functionality, and large database systems (back-end). From small start-ups to large corporations like Microsoft, I found that the “biggest impact on company success”-departments were in sales, business development and marketing. (Especially early on, and in start-up of a new company, product or service.)
I also saw many companies and entrepreneurs spending lots of time on the “cool gadgets” and buried deep in technological discussions, when the REAL work should have been done in preparation for addressing a MARKET NEED.
I’ve had friends and friends-of-friends lose millions on wasted technology – and companies that were mostly focused on making money (ONLY) and not asking this simple question: Does the audience we serve (if they even knew that) actually have THIS problem?
Clearly, it became a question of “do you have more time, or do you have more money?” The person or company who had little time, but lots of money wasted THE MOST. Therefore, always consider yourself (even if you have the $$$) in a lean, start-up culture instead. Never assume anything. Research, survey…and… always test.
Then, you’ll be ready to apply the things to consider for a highly optimized landing pages and sales position.
Optimisation is certainly a complex and multifaceted discipline and getting your head around it can mean fighting through a wall of misinformation and jargon.
What doesn’t help much is the fact that SEO is constantly changing, meaning that what you learned a week ago won’t necessarily be true anymore.
If this is the position you find yourself in, then what you need is a simple-to-understand and complete introduction that covers all the major themes and helps you to understand the process.
The good news is that you’ve found it!
Google is the leader in search. The massive 67% ownership of the search market (comScore) shows how a business who occupies top spots in Google Search, can drive big traffic when done right. A high authoritative and trusted website and relevant pages that Google loves will do it. That matters in local search engine optimization as well.
To attract more visitors (traffic) and get more sales (conversions) in 2014, your local business websites and listings must follow a few core principles. I’ll talk about those in this post, including some (free) local search engine tools to get you started.