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When marketing and advertising first began to grow in the world, it was because people realized that a person’s emotions could be more easily swayed than one’s logic – and that these emotions could often overtake logic.
People all have different reactions to different events. When they see a sad movie, some cry, some don’t. When you can find a way to engage the emotions of a customer, you will begin to turn off their ability to think logically.
Think about it. If you are buying a new car, a new kitchen, a new pair of shoes, a new dress, purse or a men’s suit – reasoning goes out the window, most of the time.
Learn to use them in your advertising – ads, banners, sales pages, landing pages, and watch for it in your own life.
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