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No matter what your background, sales and marketing will be the MOST important skills you can learn in your career.
And, it doesn’t matter what personality type you are. You might be a creative person, a technical person, an introvert, extrovert and everything in-between.
The EXCITING truth: we are all born into this world naked and pure. And, with our bodies and minds ready to capture and assimilate all the information around us – from the good to the bad.
But, it’s also true that the words “sales”, “no” and “marketing” get a bad rap. Ask anybody when thinking about SALES – and the ‘used car salesman’ image enters the mind. (See, I just did it too!)
I spent most of my career developing software and working on application development, from user-experience (front-end) to middle-tier functionality, and large database systems (back-end). From small start-ups to large corporations like Microsoft, I found that the “biggest impact on company success”-departments were in sales, business development and marketing. (Especially early on, and in start-up of a new company, product or service.)
I also saw many companies and entrepreneurs spending lots of time on the “cool gadgets” and buried deep in technological discussions, when the REAL work should have been done in preparation for addressing a MARKET NEED.
I’ve had friends and friends-of-friends lose millions on wasted technology – and companies that were mostly focused on making money (ONLY) and not asking this simple question: Does the audience we serve (if they even knew that) actually have THIS problem?
Clearly, it became a question of “do you have more time, or do you have more money?” The person or company who had little time, but lots of money wasted THE MOST. Therefore, always consider yourself (even if you have the $$$) in a lean, start-up culture instead. Never assume anything. Research, survey…and… always test.
Then, you’ll be ready to apply the things to consider for a highly optimized landing pages and sales position.
Marketing to the wrong audience! You can have the best product, best service and most amazing transforming event in the world, but if it is positioned towards the wrong minds, you’ll lose time, energy and money… EVERY time. I think we’ve all done this at one time or another, right? (guilty as charged, especially on Facebook)
REMINDER: Often you’ll find that it costs just as much (effort and investment) to sell a $50.00 dollar product as it does a $5,000 dollar product. You must spend the same time, effort and quality on your work on either side of the coin.
Visit my Web Profits Formula Video now.
People don’t buy what you do; they buy why you do it – Simon Sinek
Entrepreneur Magazine says Jon Rognerud is one of the most sought-after SEO and Digital Marketing Experts for Small Business. He is famous for his high-return and passionate approach to optimizing websites and integrated marketing solutions that brings process, profits and brand loyalty...without wasting time. His brand NEW website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Jon on Google+. To receive future updates, Click HERE to subscribe to our mailing list
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