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Even as we exit the recent debacle of Google Books (Google lost that lawsuit)- you’d think that the other power players, and specifically Amazon would be a little bothered or scared. Nah, not even close.
Amazon has a lot of growth opportunity still.
“Despite Amazon’s growth so far, it still only represents 8% of global e-commerce, and ecommerce is only 6% of retail” – Morgan Stanley Report
Check out the Amazon chart below. As Amazon continues to steal market share from retailers — Barnes & Noble, Borders, and Best Buy are immediate U.S. targets — Morgan Stanley Analyst Scott Devitt thinks it can reach $100 billion in revenue by 2015. That’s more than double the $45 billion in sales that the Street expects from Amazon this year.
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