The Naked Truth About Website Traffic

If you're new here, you may want to subscribe to my RSS feed and follow me on Twitter. Thanks for visiting!

With so much controversy this week on this company and events in the last 30 days, no wonder the 5th most valuable asset is getting a lot buzz and activity, in addition to its normal (?) traffic.

A huge user discontent was received at their email inboxes and phone centers this past week, and the discussion around a beacon (a small pixel, a graphic) that was placed in shopping sites like Overstock.com and others, blew the buzz-charts.

Without a users knowledge, their system would automatically update fields in their back end database. You probably have seen it on their platform, a reference to “What action a person performed” - sort of a status of affairs.

Because of the huge outcry, this was urgently changed to alert the user when performing activities that would trigger the auto-update.

Can you imagine the implications here? Not just from a privacy perspective, but imagine this: you are shopping and buying an engagement ring for your bride to be, and if you are both users of their system, she could actually see that you “shopped a ring”! The implications here far surpass any privacy issue.

This company is still the 5th most valuable company on the Internet - and the company name is… See how they rank.