With so much controversy this week on this company and events in the last 30 days, no wonder the 5th most valuable asset is getting a lot buzz and activity, in addition to its normal (?) traffic.
A huge user discontent was received at their email inboxes and phone centers this past week, and the discussion around a beacon (a small pixel, a graphic) that was placed in shopping sites like Overstock.com and others, blew the buzz-charts.
Without a users knowledge, their system would automatically update fields in their back end database. You probably have seen it on their platform, a reference to “What action a person performed” - sort of a status of affairs.
Because of the huge outcry, this was urgently changed to alert the user when performing activities that would trigger the auto-update.
Can you imagine the implications here? Not just from a privacy perspective, but imagine this: you are shopping and buying an engagement ring for your bride to be, and if you are both users of their system, she could actually see that you “shopped a ring”! The implications here far surpass any privacy issue.
This company is still the 5th most valuable company on the Internet - and the company name is… See how they rank.
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