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As you are ramping up your website…
…building links, adding content and developing hot looking designs, that appeal both to users (important) and you (not as important) - there is one thing that is missed by over 97% of all search engine optimization wanna-bees.
Content is King as we know - and the position of keywords in TITLE, H<x> and BODY elements along with proximity (how far related words and phrases are apart) and keyword density (less important) - there is a single factor much more important.
One key factor is the most important
In order to save the most time, money and energy - spend time on this - and you’ll be successful: targeting the right keywords in your inbound links. If you are targeting “buy red shoes”, make sure to get that link from a relevant site (even within your site) - and apply that text in the anchor text (blue underlined text) from the page.
In order to capture that keyword or those phrases, use a keyword research tools like Wordtracker (aff) or the Overture Suggestion Tool.
The time you spend here will pay off in large dividends, if done right.
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