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One of the things I come across often all the time, is explaning to clients the management and process of a Pay Per Click Campaign. Google Adwords, Yahoo Search Marketing, Microsoft Adcenter (LIVE search) all have a very similar exact way of steps to a successful PPC campaign. While the syntax or workflow within each search marketing platform varies, the below applies.
A friend in the business developed a management workflow chart that says it all. Please see the chart below, and click off to see more of Pay Per Click (PPC) Search Engine Marketing Flow Chart.
Please click the image to see more. All links are clickable. You’ll get up to speed on PPC Management and what is involved very fast:

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