A common challenge is:
a) try to understand what SEO means in the first place
b) try to figure out when to introduce SEO engineers into the web development cycle
Answers: Read the enclosed references, and for b) answer is: early & upfront. You don’t want to be caught with your pants down and your budget exhausted when introducing your site to the SEO technician - you will often need to go back to the drawing board. (I see it all the time).
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