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24 hours a day, when you are awake and sleeping – both software and humans at Google are working to figure out if you are scamming Google with your Adwords account(s). The results can be devastating. The software and related systems scan information – from ads, webpages, links and much more — while hundreds of Google Adwords Spam/Scam Police watch (yes, humans) and monitor any red flags sent by the software agents. This may and will have implications for you. Even if you are legit. You can get inadvertently get caught in it. Here’s why.
Google creates and makes improvements to products all the time, and in the case of the search engine, pretty much every day. In one of my Adwords accounts, I noticed a new feature which is sure to below many businesses away (literally). It’s the new “Click-To-Teleport” feature. The benefits? While there are many, the one standing out is the “driving in-store sales”. Customers will literally simply appear. Here’s how it works.
When discussing advertising online, Google comes up within the first minute of any marketing conversation. The discussion around SEO, ranking & traffic opportunities as part of a natural, organic search marketing campaign is brought to bear as well. And, if the budget is there, advertisers may/will consider Google Adwords & PPC (Pay Per Click). Instead of Search Engine Optimization, Adwords allows you to buy keywords (via an auction-model) to get to the first page, or top of Google. All efforts cost money, even SEO. Your time is money. However, PPC can be the fast track you need – and to …
It bloomed out of a garage by two programming geeks in California. They didn’t know how they were going to make money from it. But, they saw the future. The web needed to be organized and the existing search engines weren’t cutting it. Soon… searchers began to notice the difference too. Google was faster and more relevant than the competition. One-by-one the once heavy favorites to win the search race fell by the wayside… Alta-vista, Lycos, and even the well-funded Yahoo and MSN. “Google” became a verb. How did it happen?
Google ads are getting expensive. It’s a pretty broad statement, but I’m referring to Adwords search network specifically. The cost per click has been rising steadily as even more businesses come online. While many still don’t understand or have figured out Google advertising and best practices (see Top 11 Money-Wasting Adwords Mistakes), all these new players heat up the auctioning & bidding. You must be a lot smarter about your advertising – ads, bid prices and the entire marketing funnel, ie. user experience. And, if you are an affiliate with a “thin” website and a bridge-page, you’ll be rejected faster …
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