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Understanding the different mindsets of your online visitor is important. For example, somebody searching on Google for a specific product, service or information is different than a user inside Facebook. Google provides information based from user queries (where they are actively looking for something), and Facebook is about pictures, gossip, relationships and building new friends online. Therefore, an Ad (Adwords) on Google can be very specific and useful to drive a targeted audience to you with a very specific need. Facebook, on the the other hand, is more interruption-driven. If you are catching up on the latest pictures and communication …
Image via Wikipedia Affiliate marketing is known to all internet marketers. But, outside of this tribe, folks go “huh”? at your mentioning it. As soon as you explain what affiliate marketing is, and how much money and business is generated from it, their blank stare turns into a big smile — and the inevitable question: “how can I do that”? Before explaining the details, you share the concepts of a business networking model, partners and splitting of transactions. And, you further explain that things are easier to accomplish in business if you’ve got friends. After all, remember when you were …
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