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Content marketing is a winning marketing and SEO solution in the “post-Panda” (Google) world. Content farms, and scraper sites are a thing of the past. At least in terms of performance for your brand, and considering you are not just out for the ‘quick buck’. Don’t you agree? However, understanding and knowing your audience has never been more important. Much like smart demographics targeting for ads, banners and pay per click is critical – your content for B2B must be presented and consumed at timelines that match a searcher’s mind.
Image by Intersection Consulting via Flickr As stated in this b2b social media marketing tactics for 2011 post, it’s clear that social media is a communications vehicle your business needs to use. That particular article shows your B2B tactics and social research for what other companies have done — that works. Check it out (link above). While having a guide like that is very helpful, it’s also important to know what NOT to do. Some of the below may seem simple, almost obvious – but you’d be surprised to learn what I’ve seen. And, at the end of the post …
Image via Wikipedia When creating business assets online, the corporate website itself sits as a master hub to (pretty much) everything. It’s the “money” site, and most everything goes through it. Branding, lead generation, information sharing, document repositories, custom landing pages, shopping cart, specialized application access for employees and much more. Therefore, it’s no surprise that the website is not only crucial for business success, but much discussed internally and externally. I have (sadly) witnessed hundreds of thousand of dollars spent on websites with little fore-thought to Search Engine Optimization – only to have to revisit and completely rewrite sections …
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