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When financial service firms, advisors and funds build websites and starting their online business, the focus is on offerings and not how to bring in more web traffic. There is a quiet assumption that SEO is not important because people will automatically know the company by name and reputation. Nothing could be further from the truth. SEO (search engine optimization) for financial websites has resulted in a higher level playing field for brokers, hedge funds and other firms related to finance. The following list outlines seven simple ways to increase site traffic. It’s easy to start building your online business …
If you are working the WordPress CMS (content management system) platform, and you are having a hard time getting past “go”, this post is for you. You’ll learn the important next steps beyond simply blogging, and what strategies, tools, themes and plug-ins you should use for your business. And, if your intention (I hope so!) to make money with your blogging efforts, this blog post and audio program should really help you. While this gets a little technical in areas, it’s meant to help the beginner blogger take it to the next level.
For any business, online or off – a secret key to success in your own visibility (and hopefully recognition) lies with “other people”. You know the expression – ‘guilty by association’. That can work to your favor and is not necessarily bad, if done right. And, as an up and coming blogger, you need all the help you can get. In the internet marketing space in general, awareness about you, your brand can come from many different sources.
Last week, I read a marketing letter from Perry Marshall, a “guru” online marketer with a big following. His well-known Free 5-Day Adwords (aff) course has kick-started many businesses online. In this letter, a guy asked “how to make money online?”, “is making money online really possible?”, and “I have tried everything (including many MLM programs) – but it doesn’t seem to work”. Sounds like another frustrated and most likely scammed victim of “money making secrets revealed” programs to me… If you are asking similar questions, then it may be time to read what follows. (Notice: What follows may be …
The golden ticket to higher search engine rankings, are many-fold, as described in my articles on Entrepreneur, and as you are seeing in my blog posts on seoworld. However, there is one secret technique that can be used to further build your presence in search engines, and specifically Google. It is a quality way to generate traffic and improve the search quality indicator for your site – it’s called .edu backlinks. (Note: .edu & .gov links are good because of the assumed PageRank and Quality of those neighborhoods, not because of the extension. Also, check to see if backlinks have …
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