We all know that the price of something elicits quick responses.
For example: "Wow, that's cheap, I must get it". Or - "Yes, makes sense that it's highly expensive, it's a
As a small business owner, it's important to train and educate your audiences.
We're talking about your customers, employees, vendors, contractors. The idea that a simple business mission and vision statement
In financial reports for Yahoo this week, we learned that the once-hot Internet company is still facing a pretty severe uphill climb.
Their advertising business is struggling, and meanwhile, Google and
If you are an employee of a business that offers 401k plans, take notice before jumping in. If you are currently participating in a 401k, and have "saved" for years,
One key tactic that you should use when marketing to your designated audience, is to use the scarcity card. "Act today, only 5 left at this price, the orders are
Even as we exit the recent debacle of Google Books (Google lost that lawsuit)- you'd think that the other power players, and specifically Amazon would be a little bothered or