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We all know that headlines in copywriting is intended to act as an attention grabber. Much like headlines in newspapers, magazines and the National Enquirer (Yuck) – they aim to draw you in. The idea of the headline is really to pull you towards the second line (often the sub-header). Then, from there, it’s a slippery-slope towards the goal of an action, or specific event. You may even consider using a “pre-head” too (a short incentivizer above the main headline). As a writer, blogger, direct response marketer, advertiser (copywriting) your job is to provide useful, unique & helpful information – …
If you do any type of writing online, you’ll do yourself a favor by using tactical copywriting checklists. For example, when you are structuring your content, do you know what elements you need to hit and where? How do you begin? A checklist can get your mind stirring in the right way, even if you are not a copywriting expert. Authority Rules for both users and search engines. If you see a person with white gloves, a hat and a blue outfit with badges on it – at a traffic stop, you’ll quickly adjust. Same goes for a person dressed …
You want to draw more attention to your website? You need to get more traffic and profits sent your way? Huge amounts of money is being made on the Internet. We all know that. However, did you know that most of that money starts with writing powerful “attention” grabbers? When you hear/read this, you may think “duh, yeah” – but it’s maybe not so obvious in your work day. Have you thought about it lately? You get bombarded with over 30,000 messages each and every day. Some messages will stick, and get you to follow up, or make you get …
Image by jmvx via Flickr When you see something that is very obvious or easy to you — you tend to not dig any further. But, if somebody just turns your head slightly, and points out a different view or angle, your eyes and ears light up in amazement. You ask: how come I couldn’t see THAT before? That’s exactly what happens when I explain to clients the process for writing and structuring their web page for sales conversions. Furthermore, if you ask a 100 people how much they like, or what they like about a particular website design, a …
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