Should you clean your email list?
Just got this email message the other day. And, it seemed urgent too:
“NOTICE: We are Doing a House Cleaning of Our eMail List!
If you would like to remain on the ______________ Group eMail list, please click the confirmation link below. If you don’t respond to this email you will be taken off the list.
We are doing this to improve our database of eMails, and to make sure eMails aren’t going to people that no longer want to receive them.”
Do you think this is a smart and necessary action for your email list and subscribers?
Yes? _______
No? _______
Maybe? _______
The truth about online targeting
This is a weird video. Dogs barking, cars racing & balloons popping.
But, it contains a serious and interesting message.
In fact, I would venture to say that 8 out of 10 online properties don’t use these strategies. And, for the ones that do – they are shooting themselves in the foot (pun not intended). There is a hurdle to overcome, and it’s not just technology (and, by the way, this is easy if you know where to look) – but it’s understanding the process, and implementation of the right things, at the right time.
I’m talking about some basic stuff here – but more powerful than you can imagine. It’s the biggest no-brainer in the history of mankind, but so few do it.
Click to watch the video, and be prepared to take your online marketing and customer relationships to the next level (i.e. make more money while providing excellent value & saving time)
How many times have you received an email? A lot – we all do. Now, how about those ‘friendly’ emails that provide you a brief comment about how much they love your website? High frequency on that too, right? And, how often can you spot email spam over regular, ‘quality’ email? All the time. Not talking about email spam in general, but emails that come from seemingly nowhere asking you to give a link back to their site or page.
Folks who are not familiar with this spammy tactic will often not know what to do. It’s as if they owe the sending party something, and they freak out. We get ‘urgent’ messages from clients that somebody emailed them a request for a link exchange. They must do something, because they said: “your website is fantastic”. It’s all crap. Do not fall for it.
When it comes to building (business) relationships online, email marketing should be part of your mix. For some organizations, it’s their bread & butter.
Some companies cannot (or will not) rely on search engines, social media, pay per click or anything not in their control.
A trusted, warm and hot email list cannot be beat, they say. I agree – but – to the point of understanding that every marketing effort should not rely on just ONE thing.
For this post, we’ll talk a little bit about email frequency, how often to send, what times might work the best, what to test.
And, some case studies and research on email and social media that was revealed.
Who, or rather, What – gets the media love these days?
You guessed it: “social media”. Sure, it’s a lot of fun, meeting new people and joining networks. New tools are popping up left and right, it seems (don’t get sucked into it though), and companies or websites like Facebook, Twitter are in the press all the time. Perhaps for a good reason.
We still know the value of diversified marketing campaigns, and one approach is simply not enough. SEO (search engine optimization) should be part of every marketing mix, and included from the beginning of any website development effort.
Pay per click is complex for many, but is an awesome way to drive traffic quickly, test keywords, ads and landing pages for better conversions.
While this is not an exhaustive list of marketing channels by any means – email marketing tends to get left ’till the end – at least by many companies I’ve worked with. Email is not dead, and while other fast growing companies (like Facebook) is opening up for users to try their social messaging and email, nobody is saying you should eliminate or scale back on emails.
So, how can email marketing help your business grow next year? Here are some insights and recent research.
When it comes to online marketing, are you a caveman, couch potato, or a mighty marketing genius?
Don’t you wish somebody could tell you what you are doing wrong in your small business marketing, and where you need to tighten the shop? There is a way you get this advice that takes less than 5 minutes.
It takes a lot of work to get people to a blog or to a website. You need to use keywords and give the process some time, too. However, you can eventually get your client traffic at his site by simply being consistent. In other words, plan to post to the blog three to five times per week (at least). Be sure to have your keyword strategy worked out with a focus on both local and long tail keywords.
Once you do this, people will start coming to your website. The last thing you want to do is not to convert each one of them to a potential customer or strong lead. However, one statistic that most business owners do not know, and one that can really change the scope of any business — is the fact that it can take several visits to the same website before a customer will buy or contact the company for more information.
How do you manage this? One way of doing so is to use an email list, and sequenced marketing. An email list is simply a collection of information you gather from those who visit the website so that you can email them again at some point in the future. In this chapter, we will break down what an email list is, how to create one and tips for using it. Most companies I work with (95%) do not create a smart email marketing program. It’s a common trend.
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