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When financial service firms, advisors and funds build websites and starting their online business, the focus is on offerings and not how to bring in more web traffic. There is a quiet assumption that SEO is not important because people will automatically know the company by name and reputation. Nothing could be further from the truth. SEO (search engine optimization) for financial websites has resulted in a higher level playing field for brokers, hedge funds and other firms related to finance. The following list outlines seven simple ways to increase site traffic. It’s easy to start building your online business …
No matter how well established a company is in its respected industry, there is always a need for new business. Larger corporations have expansive sales forces whose jobs revolve around convincing people to purchase a product or service, and brand-new capital can be quite challenging to obtain. While traditional advertising campaigns on TV and radio are successful in their own way, embarking on such a venture can often be quite expensive for a small business with limited funds. Luckily, there are a few cost-effective shortcuts that these companies can take to improve sales and revenue. An option that can result in an optimum …
There’s a lot of chatter in the SEO community right now about “over-optimization” of your search engine optimization strategies, or rather, tactics. The “under the hood” details of search engines and websites (pages) that get the bots and search engine algorithms to take special liking to your online assets, that is. Google’s spam engineer Matt Cutts is in the news again. You can hear him speak at the recent SXSW conference. But, truth be told – much commenting is typical anytime announcements appear from Google Camp. Sure, it’s exciting to talk about. But, just today, two clients called me – exclaiming excitement …
Are you working hard for a living? Of course, you are. Are you working many hours to provide for your family? Sure. And, are you slaving away at your day-job, only thinking about ways to exit THAT job, and start another? Perhaps (many are, studies show). Finally – if asked what you do – you’ll share your job title and explain that you have worked for many years at the auto-dealership, the restaurant, the financial firm, the doctor’s office, the lawfirm, the software company, etc, etc — DOING the work required of you. For this, you get paid a salary, …
One of the most powerful ways you can attract potential new clients, customers, patients or members to your tribe is by using a pretty known… but underused strategy. In the recent SEO benchmark report from Marketingsherpa, the research showed that the most effective strategy for putting new prospects into a business sales funnel is also the hardest for most companies to undertake. And if you are thinking “if it’s so hard, why should we bother – unless it WORKS?” – then you are correct. Nothing within your marketing planning should be considered in actual tactics without the ability to track …
How many times growing up did I wonder what rich people did to make themselves “better” than the rest? Well, plenty of times, but not at first. It didn’t start until I came to the USA. In my home country (Norway), there was little talk about money in the day-to-day. It was always about “living”. (I later understood better the expression: ‘work to live, or live to work’). In many countries outside of the US, folks work to live (not the other way around) and to enjoy themselves, family & friends. In truth, we all want that. But – it seems …
The word success is defined in many ways. And, why is that? Because, to each and every person – “success” means different things. A young woman that wishes to become a super-mom will consider herself successful when she reaches milestones and goals she set along the way. To her, working at home, cooking, working with her children, her house, her garden, etc may be EXACTLY what success is to her. It has nothing to do with money, but all to do with attitudes and aspirations of attaining those levels she set. A child that wants to become a fireman, policeman …
Are you a writer? Are you a speaker or consultant? Are you somebody who has been thinking about a particular topic and how to get your message out there? In a new way – as a published author? Are you a business professional that knows your craft, but struggling in a competitive market with no real differentiation in the marketplace? If you have not considered writing a book and getting it published, either by a major publishing house or via self-publishing tools that you can use yourself – well, you are doing yourself a dis-service. It may be time to go …
In today’s age – do you think having a business card will help or hurt (meaning, ‘no impact) your business networking and sales opportunities? In the last month, how many business cards have you received that went straight into the waste basket? And, how many business cards you gave ended up receiving email in return? (that you didn’t want, effectively – spam) Finally – out of all those business cards – did any single card, person or company stand out that made you remember them, and in the best case, call them back? Then, view this video. It may just …
As a reader of this blog, you’ll undoubtedly have noticed that, while posts mostly focus on business (small), the touch-points across a multitude of ‘spheres’ are depicted throughout thousands of posts. These spheres connect you through business, life, personal, family, friends, groups and time/space philosophies. That’s because we are all connected in this way. And, if you are solely thinking or acting on one specific plane (for example, just thinking about money) – you have not grasped the full beauty of your own power in this world. And, if you are armed with laws / rules and knowledge that our universe …
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