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Google is on a mission – make the web more relevant. Always has been, always will be. Now, the search giant has gone “social” – The Google Plus Project is already underway. Search engine marketers are both excited and frustrated. How does it affect my search engine rankings? Will these new ranking factors wipe out all my existing work? Does the new social button make everything else irrelevant? How can I leverage new social signals for search engines, and Google Plus?
Content (noun) is King on the Internets. It’s repeated all the time in the online space. Why? Because we seek good information, companies want to share and sell, and the web is full of it. Of course, we see crap content too, and Google recently slapped many companies for not adhering to “quality standards”. Instead of just copy & paste, learn some ways you can use your existing content without spamming. And, you have to do it in a careful, and correct way. Gone are the days of copying other people’s articles and submitting to 100′s of directories. If you …
As an entrepreneur, small business owner and expert in your market, you are required to keep up with the times. That doesn’t just mean understanding the basics of technology (you must), knowing what your market is up to/your competitors (do you?) and servicing your customers with great products and services (by default). You are forced to push forward, or die. It’s your obligation. However, pushing forward doesn’t mean you become only a master at reading information. Here are the 4 stages that describe what an entrepreneur is going through. Which one are you?
Content marketing is a winning marketing and SEO solution in the “post-Panda” (Google) world. Content farms, and scraper sites are a thing of the past. At least in terms of performance for your brand, and considering you are not just out for the ‘quick buck’. Don’t you agree? However, understanding and knowing your audience has never been more important. Much like smart demographics targeting for ads, banners and pay per click is critical – your content for B2B must be presented and consumed at timelines that match a searcher’s mind.
Twitter is a highly useful networking tool. But, it can also be a very overwhelming one. A feed, especially one used for business purposes, can leave the reader feeling as if they are drowning in irrelevant spam. One of the potential answers to this is twitter lists. The twitter list feature allows a user to group their followers according to their interests. For example, you can separate out businesses you are following from individuals. By using twitter lists, you can better target your tweets and avoid being seen as a ‘spammer’.
I had a chance to join a great business leader today – Mark J Kohler. He’s a CPA, attorney, best-selling author and a business owner. He focuses on helping small business and entrepreneurs, is an affable guy, with tons of knowledge in the tax, legal and overall business success strategies. His BlogTalkRadio show is becoming very popular, and has been featured in the “up & coming” section of BTR. The Mark J. Kohler Show is a radio show dedicated to helping listeners live the “American Dream” and build and protect their wealth.
When it comes to connecting with your audience today and for the future, UI (user interface), UX (user experience), Ad platforms and A/B testing (conversion optimization) are the solutions for your business. It will be the way you can map customer acquisition from small business to corporate. Giving a crap, and being human is the for the businesses who are going to win, and be relevant going forward. And, yes – there is a difference. For example, you may set up a social media campaign that rocks: massive followers, positive, fast trending, signups and brand awareness lifts beyond your dreams. …
We all know that headlines in copywriting is intended to act as an attention grabber. Much like headlines in newspapers, magazines and the National Enquirer (Yuck) – they aim to draw you in. The idea of the headline is really to pull you towards the second line (often the sub-header). Then, from there, it’s a slippery-slope towards the goal of an action, or specific event. You may even consider using a “pre-head” too (a short incentivizer above the main headline). As a writer, blogger, direct response marketer, advertiser (copywriting) your job is to provide useful, unique & helpful information – …
When discussing advertising online, Google comes up within the first minute of any marketing conversation. The discussion around SEO, ranking & traffic opportunities as part of a natural, organic search marketing campaign is brought to bear as well. And, if the budget is there, advertisers may/will consider Google Adwords & PPC (Pay Per Click). Instead of Search Engine Optimization, Adwords allows you to buy keywords (via an auction-model) to get to the first page, or top of Google. All efforts cost money, even SEO. Your time is money. However, PPC can be the fast track you need – and to …
Social Media can be of the most effective, but certainly popular ways to do Internet Marketing. The first part is only true if you create compelling content that social media will help you fuel. Companies make use of trending social media networks like Facebook, Twitter and Youtube to market their website and promote products and services. Today, more and more companies are creating their own social media campaigns to reach the target market they want. What content marketing strategies do companies use for a high performance, high-yield social media marketing program? Yes, we’re talking about ROI.
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