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Google is the leader in search. The massive 67% ownership of the search market (comScore) shows how a business who occupies top spots in Google Search, can drive big traffic when done right. A high authoritative and trusted website and relevant pages that Google loves will do it. That matters in local search engine optimization as well. To attract more visitors (traffic) and get more sales (conversions) in 2014, your local business websites and listings must follow a few core principles. I’ll talk about those in this post, including some (free) local search engine tools to get you started.
The Google ranking issue comes up a lot. Why? Because the owners of small businesses who base business & revenue from their online counterpart must be visible in Google, the biggest search engine on the planet. They know this — and, that keywords are a core connection point to success. “Use keywords on your site that users would search for, says Jon Rognerud, Los Angeles-based author of Ultimate Guide to Search Engine Optimization” – Newsday Small Business
Google is on a mission – make the web more relevant. Always has been, always will be. Now, the search giant has gone “social” – The Google Plus Project is already underway. Search engine marketers are both excited and frustrated. How does it affect my search engine rankings? Will these new ranking factors wipe out all my existing work? Does the new social button make everything else irrelevant? How can I leverage new social signals for search engines, and Google Plus?
You may not be aware of the fact that Google has secretly started to hire you as a professional rating expert. While still being deployed across their vast universe, you should know that it will impact the way you view and get results from Google. Yup, I’m talking about a social quality rater. I’m using this as a spin off the the official Quality-Raters, who will rate “query-page” tasks. Their duties are officially listed as needing to: Research and understand the query Evaluate the page based on its relevance and its utility to the user Assign a rating from the …
(Disclaimer: There is good news here too–but only if you take immediate action. Warning: Some of this is considered “advanced SEO” for my readers). As part of a recent string of search marketing interviews , I was personally looking forward to this one. Not just because he is an authority and master at the craft of SEO, but for the insights, vision and consistent trusted action he provides in the field of search and more. Aaron Wall is the author of SEOBOOK a leading blog, community and online training program focused on the search engine marketing space. He also does …
Ask any person in Google Rankings territory, and you’ll find questions including: “Why did my site drop in rankings?” “How can I make my site more search (engine) friendly?” “What are the best ways to gain top rankings and hopefully more traffic?” and of course, this one: “What are the real secrets to Google search results domination?” The questions about rankings are always a hot topic. Read on to learn more. In my mind, while there’s a lot of hype on the internet, good copy-writing techniques with relevant, useful text that draws you in are very important for both users …