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Most everybody in the industry agrees that people purchase (anything) based on a human emotion. Then, we justify it with logic. We also know that there is an explicit difference between what we need versus what we want. We need air, food, shelter. But, we don’t need a new BMW or the latest fashion. But, we WANT that! And, this is BIG business. Sales and advertising companies and their executives know you better than you know yourself, it seems. They are playing with your emotions at every turn. Most of the time, and if they are any good, they place …
Selling your products and services (and your brand) using social media is really very straight forward… … when you know the #1 thing that actually works. I often get questions or comments like these: “Jon, I think social media doesn’t work. Not for me or us, anyway. Well, because I’ve tried, and it’s been months, and nothing much has happened. I have some followers and likes, but the sales teams are not getting much. Does selling using social media really work?” In this 15 minute brand new video never shared before, I explain a simple framework for selling using social media …
I was lucky enough to get sales management guru Suzanne M. Paling on an exclusive interview recently. She explains with great detail the ins-and-outs of managing sales teams, whether it is a one-person team, or much larger groups. And, she reveals some of the biggest mistakes that top level executives make in trying to find, hire and manage sales teams. Some are not as obvious as you might think. What follows is the audio recording and transcription of key principles and teachings from her long background and experience as a sales person and sales consultant. Her book, the “Accidental Sales …
In today’s age – do you think having a business card will help or hurt (meaning, ‘no impact) your business networking and sales opportunities? In the last month, how many business cards have you received that went straight into the waste basket? And, how many business cards you gave ended up receiving email in return? (that you didn’t want, effectively – spam) Finally – out of all those business cards – did any single card, person or company stand out that made you remember them, and in the best case, call them back? Then, view this video. It may just …
For any (small) business, the steady pursuit of leads and opportunities to build their sales pipeline is top of mind for the owners and employees. The concern varies of course. Employees with a steady paycheck may not see the sales and marketing activities, or understand what the management team is doing in that area. But, for management – it’s always on their mind. And, the struggle of balancing the company account checkbook and making sure everybody gets paid (employees, partners, vendors, government) can make for many sleepless nights. If you are in your own business as a ‘solo-preneur’ – you …
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