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    SEO and SOCIAL MEDIA Must Work Together (especially for Musicians)

    I spoke at a recent musicians social media and SEO training event in Hollywood, California. I covered Search Engine Optimization and the importance of planning SEO Strategies for Musicians, Artists, Bands and more. I also spoke briefly about social media and the importance of content and sharing – so that you can build authority and trust (high quality links) in search and user’s eyes.  The dynamic Loren Weisman covered the Social Media details of the music business, and the amazing dynamic duo of Scott Page and Morgan Carson broke it down into several, live “makeovers”.  Attendees clearly understood that the …

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    Social Media Wins With Video Over Text

    This is a social media tip to help you win more opportunity to build your brand, traffic and ultimately more business. How can you create a good test for your business and brand? Try videos. And, start simple. When using social media platforms, pictures and videos should be tested. Pictures, visual engagements pull 5 times over regular text posts in social media. How do you start? Read the 5 social media video strategies below.

    Instant Social Media Weirded Out People At This Conference

    Social media is meant to be fun, not just all business, right? These folks certainly have found an interesting and strange way to engage. Some of the attendees at this conference were very surprised. What do you think?

    5 Social Media Integration Tools That Can Help You

    Social Media Integration Tools can help you “see” and “engage” your marketplace in an easier, faster way. If you are not familiar with them, we showcase a few of them here. It will totally help the way you operate social media. You can follow along to see how much it costs (if any), if they are available for mobile platforms, how they integrate across other platforms like Twitter, Facebook, LinkedIn, WordPress, Foursquare, RSS and more. When you are engaging with social media in 2011, it’s key to make sure you connect across platforms, since your audience will be located in …

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    Big Corporate Social Media Campaigns That Work

    Often when we think of social media use for business, we think about well known companies that are near and dear to our hearts. We would assume that Southwest Airlines would leverage social media, as would Dell Computers and Apple. They are what we would call “hip” brands that follow trends and embrace change and pursue innovation. Social media marketing is a given, right? However, there is a growing trend of companies trying social media you may not think of. Here is a list of social media campaigns that is working for other large organizations.

    7 Killer Reasons for B2B Social Media Marketing

    B2B (Business to business) marketing and sales programs represent big budgets here (US) and abroad, but often not seen by the “masses” (hence the name). B2C (Business to Consumer) is more visible, popular – and part of the common marketplace. Therefore, B2C marketing is more seen, or better known. When you add strategies like social media marketing to the mix, it can often be “easier” to create campaigns around the B2C marketplaces. Not only because they are bigger, but they often have a faster, wider adoption.  How cool is it to create social media campaigns for Sony Pictures, versus an …

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    Are You Jammin With Social Media? Look At This.

    How’s your social media experience going? Are you having fun with it? Are joining, listening, engaging? Enjoying the huge cocktail-party of the web, are you? Social media is simply ‘media that is social’. The two-way communication and interaction using social networks is a must in today’s online world (if you want to live under a rock, that’s your choice). This ‘new’ way of operating is true for both personal and business. (Interestingly enough, lots of searches exist for “how to delete my Facebook” account, and many requests come from mobile devices). But, if you find a social network and a …

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    Who Else Wants 600,000 New Users Per Month?

    Agressive headline. Know it. However, if you understand how important users, visitors and traffic is to your website, it should get you into action faster. (and you can use this tool to do it). Read on. The online marketing space is filled with opportunities to drive more traffic and users. Have a great product or service that people naturally share is an awesome way to do it. Affiliates can bring a burst of users, but it’s temporary. Try to build something that will be long term, and grows more and more over time. In this post, you’ll see how channel …

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    Insiders Social Media Steps for Small Business Marketing

    You have a website set up and you are creating great blog posts right? Now, what is the next step to promoting the company’s business? Your next step is social media marketing. The term social media simply means that you are using social skills and methods to market (and it’s not just online). It is the flip of what those commercials do. It’s a give-to-gain model, and sharing-is-caring… Imagine a company placing commercials on television or big banners along a freeway. In doing so, they are trying to convince you to come to them and get you to act on …

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    Social Media Rocking The Financial Services Industries?

    Social media and online marketing using social platforms is something you’d expect in the “hip” markets like the entertainment industry. And, the demographics broadly would also be expected to fall into the teen/youth categories, and certainly the ‘under 30′ group. However, we see that more and more “boring” markets are embracing social media. “Companies leveraging social media in B2B marketplaces is continuing to grow, but a radical shift in thinking must take place for faster adoption. Corporate America wants to, and it’s about time.” – Jon Rognerud Here’s a recent study in the financial sector that proves the point. They …

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