When you are driving on the freeway and you see a billboard advertisement, or reading the newspaper (do you?) and eyeing ad inserts, or viewing a webpage with banners, or reading a book with pictures, or perusing the magazine covers at the super market or bookstore, do females draw more attention than males?
Studies show a positive yes.
Sex sells, but some say ads have gone too far.
On the display (content) network on Google, and especially the Facebook ads pictures, … they all draw more clicks if a pleasant looking female is present.
Famed entrepreneur Shoemoney noted that his Facebook testing shows: “The number 1 thing people noticed in an ad are boobs”.
Do you agree?
The best way to find out is…….. (wait for it…..wait for it…..): TEST IT!
Related articles to Chicks and Clicks
- The Search for Banner Girl: Day 2 (thesuperficial.com)
- 4 Truly Awful Banners, And What We Can Learn From Them (conversationmarketing.com)
- Are Banner Ads Dead? (marketingvox.com)
About jon rognerud
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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.