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    How To Get Better CTR (click-through) on Google Adwords

    better click through rates using adwords
    When running campaigns on Google Adwords, the higher the click-through rates are — the better. It impacts traffic, quality scores and overall engagement. You are rewarded for having better action and through-put. You win, and Google wins (charging you for those clicks).

    While ongoing testing and tuning is part of any marketers love (or nightmare) – nothing different with this solution offered from Google now. Google Product Listing Ads are now being made available to all of Google’s advertisers in the United States.

    You still have to test ads, keywords, but this system does make things a little simpler. Research and early results show that the CTR’s are being lifted much quicker by just implementing this new product offering from Google.

    How can you implement a product listing and description like the Cuisinart cookware example above?

    Watch this video.

    What are product listing ads?

    Product listing ads are a standalone product ad format that works with an advertiser’s Google Merchant Center account to feature rich product information directly in the ad, such as the product image, title, price, and merchant name.

    Product listing ads use your existing Merchant Center product feed, creating ads for the products you want to promote in a dynamic way.

    Learn more about how to get started.

    P.S.

    This will only work if you have a Google Merchant account.

    Additional Resources:

    1. Don't Be Foolish: Quick Tip Money Savings for Google Adwords
    2. Should You Drop Old Google Adwords Accounts?
    3. Why These 5 Adwords Tools Can Supercharge Your Profits
    4. The Beginner's Guide To Pay Per Click Marketing
    5. How To Give Your Adwords PPC a Massive Boost: Try These 3 Easy Ways

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    About Jon Rognerud

    I came to this country over 25 years ago as a musician (guitar and lead vocals). While I was playing in Los Angeles / Hollywood and working in recording studio sessions, I found a job with a technology company in Culver City. The music didn't pay the bills, but software sure did! I learned to program in several software languages and began helping people and companies with software applications and database problems.

    Today, I am a full-time Internet Marketer and consultant. I published my first web page in 1995. Since I was programming using Microsoft Technology at the time, and had been for 10 years up to that point, I thought HTML (using a Netscape browser) was ridiculous. Continue Reading

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