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For any (small) business, the steady pursuit of leads and opportunities to build their sales pipeline is top of mind for the owners and employees. The concern varies of course. Employees with a steady paycheck may not see the sales and marketing activities, or understand what the management team is doing in that area.
But, for management – it’s always on their mind.
And, the struggle of balancing the company account checkbook and making sure everybody gets paid (employees, partners, vendors, government) can make for many sleepless nights.
If you are in your own business as a ‘solo-preneur’ – you know what I’m talking about! It’s about your own livelihood, and man – it hurts to sweat at 3am…
What then is the SECRET to creating a solid plate of qualified leads from prospects you don’t have to chase down? Do you really need to cold-call?
Let’s take a look at the BEST way to leverage your talents and insights in current day.
Just got this email message the other day. And, it seemed urgent too:
“NOTICE: We are Doing a House Cleaning of Our eMail List!
If you would like to remain on the ______________ Group eMail list, please click the confirmation link below. If you don’t respond to this email you will be taken off the list.
We are doing this to improve our database of eMails, and to make sure eMails aren’t going to people that no longer want to receive them.”
Do you think this is a smart and necessary action for your email list and subscribers?
We all have the same time in a day.
The 24 hours is the same for billionaires like Bill Gates, Warren Buffet – and the less affluent.
That same time period doesn’t change for anybody… it is a universal law. If you travel to another country – the timezone may change, but it’s still 24 hours.
You may choose to look at it with more detail (24 hrs * 60 minutes * 60 seconds = 24 hrs * 3600 seconds = 86400 seconds) – but you cannot expand or shrink time.
Since that is true – what do you choose to do with it?
What makes one persons time more ‘valuable’ than the other?
I can tell you what its NOT.
I woke up this morning with a great idea!
Wow, I think this is the “ONE”!
Not only will this change my business, my life and my family – but it can literally change the world. No, wait – I can change history with this! Human mankind will never be the same!
But wait! There’s more. Even though I’ve had many ideas before, I know that I’ll be excited about it tomorrow too. And, the next day and next week, it’s that profound. I need to call my lawyer, and make sure I get the NDA’s lined up, ’cause this is SO UNIQUE.
Question: How did you go about quantifying the ultimate outcome of your new idea – and everything in-between?
While being excited, inspired and fired up is admirable, there is just this ONE LITTLE THING called…
Positioning and promoting your product/service for YOUR market is a highly beneficial strategy. The outcome can and will be significant.
Determining the exact audience of your product that is a match for that target, is a winning model. With your solution and offer, you are answering the (hopefully) hungry desires from your market. And, they will respond to your offers a 100 times faster and better, and with conviction — because you can help them (and care).
See, the old ‘mass marketing’ model born in the industrial revolution is disappearing.
The idea that you are or can be different, serving a changing breed of consumers makes you unique, and therefore valuable. Seth Godin calls this being ‘weird‘. It’s another word for ‘different and unique’. Something remarkable. (somebody would actually make a remark about you/your business, naturally)
I guess in one way, nothing has changed over the many years of history in business and humankind.
How can you make changes to accommodate this ‘new’ way of thinking?
But, building a plan for your business with steps to reach goals are a must also. However, we all get busy and often avoid lengthy (boring?) business planning. It sometimes may just feel too overwhelming, and one person ends up late in the office with all the work.
So.. how about creating a process that makes sure you get all the necessary things checked, very fast — and with a plan that still works?
You can do that, and your team will love it too.
“Go out and buy yourself a five-cent pencil and a ten-cent
notebook and begin to write down some million dollar ideas for
yourself.” – B. Grinde
What’s the most important part of a business success?
The product, the service, the management or the marketing?
What do you think?
Time and time again, the answer is clear: MARKETING.(and, in every area of your business, not just advertising)…
You, the owner and executive that help create, plan and work to grow your business, existing or new – must review your entire business plan from time to time.
Are you on target as per your initial goal setting? This means making sure that anything that may have been missed, not followed up on or not implemented correctly is adjusted. And, the plan itself may need to be updated. A plan set in stone with so many variables in today’s business is being too “perfect”. And, I’m not talking about sending a rocket into space.
Often, I find that the basics of marketing has not been attended to. That’s not uncommon, considering most professional business practices focus on their products, services, operations / customer service — forgetting about the all important marketing opportunities as a process, not a one-time event.
The markets change, your competitors change, and the economy changes. Your customers require you to update as well. You should use this checklist to make sure you have captured all that you can. Today’s hectic business environment requires you to do it.
It’s an amazingly cool time RIGHT NOW as we enter into 2012, wouldn’t you say?
Think about all the awesome things that happened last year — to you and your business — and in your world in general. Nice!
Yes, think about the positive, good things that made you take new turns, make new choices and how they impacted you. Take just a moment and highlight these in your mind. Smile… and say thanks. The Christmas holiday is not about the gifts. It’s about gratitude and reflection.
Everybody, “from 1 to 92″.
Yes, that is a phrase from The Christmas Song created in 1944 – Mel Torme’s classic. That holiday ballad is heard often on many channels now.
The song and many renditions of it makes you feel good. It brings back memories, inspires you for the future. It creates good vibrations all around.
Now, think about how your TOP 5 is doing? (1) your health, 2) your finances, 3) your relationships, 4) your career/work and 5) your spiritual life? )
How do you feel now?
Yes, there is one thing that is still lurking right outside your door of opportunity. Do you know what it is? Do you know how you can take the reins yourself versus running yourself into the ditch?
From all the data we have gathered from how businesses operate for increased revenues (and profits) – there is no doubt that a HUGE SHIFT has happened over the just the last 5 years (2007) in terms of marketing, and the shift to ONLINE advertising and marketing (SEO, PPC, PPV, Social Media, Contextual, Retargeting, Banners, etc).
A day doesn’t go by where I don’t hear somebody slamming the Yellowpages (print edition) and that it is expensive, old-school and “doesn’t work”. The word is out on the street.
It’s true that each market is unique, and I recommend verifying data and testing (budget depending) what works. However, there is no doubt that the shift to online has been going on for a while, and CEOs and Marketing VP’s are excited about the results & trends.
Still, there are many businesses who don’t have a website. Here’s an example of how Google teamed up with Intuit to get New York small businesses online: http://www.newyorkgetonline.com/ (and that’s not the only region, more are coming.)
Billions of dollars are made using offline marketing strategies: direct response techniques / strategies and professional copywriters are used to create direct mail pieces, post cards, plain envelope letters, tear sheets, brochures, sales letters, mag-a-logs, billboards, catalogs and lots more (including online).
And, copywriting training companies like American Writers & Artists (Awai Online) can teach and show you a new way to prosperity – by becoming a direct response copywriter and marketer.
What are some of the tools that can help build your offline marketing campaigns?
You. Mobile. Marketing.
In 2012 we enjoy a vast array of technologies (understatement of the year) that are “on” 24x7x365.
We can browse, send/receive messages, engage with applications, rich media and ‘talk’ to the world right from our light-weight, travelling devices.
Smartphones are more than smart…they follow you, and depending on settings, they’ll know where you are, and with a social following too.
And, it’s all there to help your prospects & customers get what they need, when they need it. When somebody searches for your business, a local pizza, dentist or hair-dresser for example — you’d better show up — either naturally (SEO), paid (Adwords & mobile pay networks). And, your web site or content should be mobile and ‘call’ ready. (click to call)
It only makes sense that businesses create, update and review strategies for mobile marketing. And yes, it’s another shiny object (literally) – but that does not mean you should not consider planning and thoughtful execution of those strategies. It’s not just “try it and forget it”. It is another marketing channel, another medium to test.
Here are some insights to consider for your new mobile marketing venture.