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Well, a lot.
In fact, if you – as an entrepreneur and business owner don’t have a complete life, and somebody to love, and be loved by – you will struggle more than you need to.
You may be missing the success-boat completely.
We humans need to feel/be loved, and when time comes to move on, you’ll guaranteed not be thinking about how much money you made.
While true, it’s hard for women to find out when guys are actually in love.
Learn 15 things that men may be keeping from you — or, you may be reading them wrong!
Facebook has become one of the most popular networking sites currently running on the internet.
With options to post pictures, videos, status updates, and more, it’s no wonder Facebook is becoming a household name.
Are you on Facebook? Well, with over 600 million users, the answer is going to be “likely”.
What if you don’t want to be on Facebook – and delete the account permanently?
In sports, the term “coach” is very familiar. We all have had one, and top athletes and teams always do. There is a clear reason for it, but you may not think much about it. It’s what is considered “normal” and “necessary” for success, both personally, and as a team in sports. In business, and life – life coaches can make a profound change. Even smart people, and known business people – like Donald Trump – have life coaches. Yes, it’s smart.
The concepts of self help and life improvement are relatively new. It is only in recent years that people have begun to take control over their destinies and create their own opportunities, instead of waiting for life to provide them.
So, what is a life coach – really?
Some companies cannot (or will not) rely on search engines, social media, pay per click or anything not in their control.
A trusted, warm and hot email list cannot be beat, they say. I agree – but – to the point of understanding that every marketing effort should not rely on just ONE thing.
For this post, we’ll talk a little bit about email frequency, how often to send, what times might work the best, what to test.
And, some case studies and research on email and social media that was revealed.
How much does vanity play into the online game? In this post, we’ll learn more about how vanity URLs can be used to not only protect your brand or image online, but make it stand out. Everybody wants to be different.
In today’s landscape of the search engines, internet reputation management is something every business owner who has an established brand online OR is trying to establish one should be working on.
With social media websites such as Facebook and Twitter, the power of ‘they’ is stronger than ever and influences consumers worldwide.
They are the ones who are talking about your brand. Your consumers today not only have the power of word-of-mouth to people they know. ‘They’ have the power to talk about your brand to millions of people who use the internet.
Internet Reputation Management or ORM (Online Reputation Management,) has become a practice many brands have become to know by force or by choice. If you’re a small brand, it is a fairly easy practice for the time being, but as your brand grows, it gets harder. Large brands already have their online marketing teams engage in this practice as social media can have a big impact on your brand.
For the purpose of this post, I’m going to focus on how to protect your brand using social media tools, specifically how you can protect your brand using these social media hubs by creating profiles with vanity URLs.
“A vanity URL is nothing more than an URL that is associated with an identity or online presence, and it usually takes the shape of http://domainname/username or http://yourname or http://productorservicename. The former is the standard for web services and social sites that support vanity URLs for users, the latter are domain names that people and companies register to reinforce branding on the web.” (definition from openforums/amex site)
Register your company with websites such as Facebook and Twitter which have really high authority with the search engines. Take for example the query ‘TARGET.’ Target is one of the largest U.S. companies and must get many search a month in the search engine as consumers also shop on Target.com. If you type in the keyword ‘Target’ itself, look at the top 10 results.
In the top 10 results, you’ll the first 3 are Targets website results then is the Target WIKI followed by their Twitter and Facebook listings. The reason the Twitter and Facebook profile rank so high is because of their authority with the search engine. These channels really help you connect with current and future consumers and help protect your brand by responding to negative comments by consumers. On a quick side note, Myspace is an authoritative website so if you’re trying to push out any negative listings in the organic search for your brand, a profile from Myspace with some activity can easily rank for your brands keyword.
Make sure to register your websites name with WORDPRESS and BLOGSPOT. Blogs are also a great way of keeping in touch with consumers and exposing your brand. There are certain platforms which are of high authority and will rank word for your brands keyword.
Social websites such as Digg.com (even though declining in popularity) or KillerStartUps.com rank well also. It is very easy to see where you should register your websites name by doing a query search of any big brand (even your competitors) and see which organic listings are in the top 1-15. Even if you aren’t ready to start using that service for any specific reason, it’s better you register the name and have it rather than have someone else register your websites name.
These vanity URLs can really help you manage your brands reputation online and help you manage organic negative listings.
Pablo Palatnik blogs for PalatnikFactor.com.
His blog focuses on online marketing and he is the SEO specialist for Fortune3, a shopping cart software company.
If you are a blogger/writer in the SEM space, please contact me so we can discuss posting options. YOU might be the next guest writer of posts to my SEOM blog.
Twitter, which started as a “silly little” internal messaging tool at a small startup company is now used world-wide. Some love it, cannot live without it – others, uh – not so much.
However, do not discount this “underdog” social media platform. Learn how to set up Twitter, and make sure to following along, take notes – to create more effective tweets for your business.
Examples range from viral campaigns, videos, infographics, email campaigns, specialized tools, news, books to articles that break through the clutter and is meant to inspire, help and make you think. It really can work magic for a business, and when combined with online marketing.
Cause marketing can be one of these. Non-profits use this all the time. Are you familiar with the concept? While some organizations exist solely praying on the human goodness of giving, this post is about real stories of companies that leverage smart business, marketing and social media.
In this post, we’ll look at some examples, and ideas you might generate for your own business. Plus, get the free guide to successful online campaigns and cause marketing. read more
When it comes to internet marketing for information marketers (speakers, coaches, seminar leaders, authors, solopreneurs, small business entrepreneurs focused on digital media) there are only a few people that are considered leaders in the space.
Mr. Frank Kern is the best of the best.
I had a chance to meet with Dr. Frank Kern (as he likes to call himself) recently, and I was lucky to get some of the insiders secrets to not only savvy marketing and copy-writing (he’s one of the highest paid in the industry) techniques, but the very important strategies and thought-processes that you must go through before launching any marketing program.
With so much hype on the internet, it more than refreshing to see that the foundational stuff works. Don’t get caught up in the next shiny object madness. Start with the basics — that you may have forgotten along the way.
Marketing and sales go hand in hand. Read what Frank says about it, and how to break through in your own business.
However, not all traffic is created equal.
If I told you I could get 1,000 new visitors by tomorrow for only $10.00 – would you take it? (I hope you said “no”). Targeted traffic is much more important.
Here is a list of traffic tools or tactics you might want to look into. Some of these you can start yourself. (The list is not categorized or organized in any order of importance).
It certainly is not all-inclusive, and it does not include any special instructions, but please post your questions here and I’ll try to answer you.
It’s impossible to list all the detailed step-by-step actions you must take to do this. But, it should get your thinking started. (This post has been updated from an earlier entry, and takes a “broad-stroke” approach. It’s meant to give you ideas.)
(Understatement of the year): For business-to-business (B2B) online relationship building there is really nothing like LinkedIn. And, it’s free to get started.
See, unlike Twitter, Facebook, YouTube – there is an underlying understanding between members that reflects a business-as-usual model.
It’s somewhat refreshing. You don’t have to hide behind the fact that you are there to ‘business network’: Look for a new opportunity, discover old job friends & people networks. Listen, watch and share within vibrant B2B communities (called groups). And, you have a great opportunity to showcase your expertise and create authority through the ‘Answers’ section. Create events and share as well.
LinkedIn provides many tools, from multiple search options (people, jobs, companies, answers, more) and email with subscriptions that enhance your LinkedIn experience. You can even contact anyone directly via InMail (paid).
That’s a brief overview, but it doesn’t explain how you can increase your targeted web traffic quickly. Let’s do that now.