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The stuff that they only share with select clients that drives Massive, FREE traffic?
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(Understatement of the year): For business-to-business (B2B) online relationship building there is really nothing like LinkedIn. And, it’s free to get started.
See, unlike Twitter, Facebook, YouTube – there is an underlying understanding between members that reflects a business-as-usual model.
It’s somewhat refreshing. You don’t have to hide behind the fact that you are there to ‘business network’: Look for a new opportunity, discover old job friends & people networks. Listen, watch and share within vibrant B2B communities (called groups). And, you have a great opportunity to showcase your expertise and create authority through the ‘Answers’ section. Create events and share as well.
LinkedIn provides many tools, from multiple search options (people, jobs, companies, answers, more) and email with subscriptions that enhance your LinkedIn experience. You can even contact anyone directly via InMail (paid).
That’s a brief overview, but it doesn’t explain how you can increase your targeted web traffic quickly. Let’s do that now.
Did you know that your current landing page may be standing between you and hundreds, perhaps thousands of additional dollars sent to your business?
Well, you are not alone, so I decided to write up some little known secrets to increase your profits online.
Why bother with a landing page?
Well – imagine the perfect sandwich. It contains a top, middle, bottom. The acquisition of clients is the top part, the conversion (and the juicy part) the middle, and retention/back-end the bottom part. If you can make all three in a perfect way, you can eat your way to a great landing page business model.
Aren’t you the King or Queen of Internet Marketing? Don’t you know your strategic and tactical angles the best of all? Wrong. Not when it comes to landing page design. It’s the visitor to your page that will help design it for you. But – only if that visitor is tracked and tested in such a way that you can quantify the relevancy and conversion factors of that visitor.
And, with Google Adwords new options, tools and strategies (more competitive marketplaces) – answers get more complex too.
We use a checklist, and when we ask about targeting, display (content) network versus search network, bidding strategies, ad copy, ad optimization selections, keyword match types and perhaps most importantly, conversion code – we get blank stares. That’s ok. It’s not their job to run a profitable PPC campaign, if they can only spend 20-30 minutes each week. And, they are unsure about how to set it up correctly in the first place, test and create viable actions based on results.
However, the one thing they could do, is to figure out how to apply conversion code to their pages. This is how you track your “money” via events to a “thank you” page, download, etc.
How do you set up Adwords conversion tracking code?
Keyword research for both SEO & PPC is hard. Not only in trying to dissect the right keywords and layers to target (head keywords, chunky middle keywords, long tail keywords), but also revealing what the competition is up to at the same time. And, it’s important to organize your work, and not just use one tool to do the job.
So, time becomes another factor to deal with.
Clearly, each marketplace is different, but you need both street-smarts (your business strategy and online plans) – as well as tactical understanding. That includes metrics. For PPC (Adwords), you may not want to target with broad matching (phrase & exact often a better strategy), and not start with the display (content) network, for example.
Google is the heartbeat (of user search), and keywords are the lifeblood to success of your website (page) optimization.
How can you optimize for the best keywords?
Google says that the phrase “How To Make Money” is found in about 203,000,000 results (0.14 seconds).
Those words are found on pages in the billion+ webpages from the Google index (a database of the inter-webs).
Money related terms a highly sought after topic – people want security & shelter first, and money can provide that.
When seeking information about what makes the world go ’round, we see (Google) results with broad variety, from music, an Ode To Bob Dylan (Blue Sage), HuffingtonPost, physicsforums, Amazon, videos, Disney and this book (ugly website still ranks).
If Google search results shows us that money makes the world go around, it must be true!
This post answers the question: “how do I get more money“, so you can create more energy in your own world – while still keeping your feet planted safely on the ground.
The declining economy, the gloomy numbers in unemployment, the sliding stock market and the overall pity of human mankind, etc, etc. When news sells, they make money. Negative news is more popular. But, it affects our own (brain) programming – we get affected by it.
How many times recently have you met and talked with neighbors, friends, family members and business associates who talk “death of the economy”, “not enough money”, “the government sucks” and “these are tough times”?
Is there another view?
The digital revolution is changing how we think and engage with companies, people, brands, products & services. Rather than the old one-to-many communications style (mass broadcast), we are now in a personal one-to-one relationship at every turn. This new model is intensely personal, and we have a big, new responsibility in marketing to our prospects, clients, customers – consumers.
We know that social media is nothing more than media that is social. If so, why do many businesses have trouble thinking about, or even starting their social media journey? We are not that a-social, are we?
It appears that way. See, when you are invited to a friend’s BBQ, or a local office party network mixer – you listen more than you talk, right? Two ears, one mouth, etc – we know what to do.
Somehow – when sitting behind the computer, all we do is send people and networks messages about “us”, “our products”, “our services”. How uncool is that – really? Find something more interesting to share.
How do you begin the social media journey then?
Yes, by listening…
Here’s a model that can help you – and aid in beginning to track social media across your enterprise.
On the first page, or the first position. Is a number one Google ranking important?
Let’s see…. “Ranking” in search engines is only valuable if you are targeting keywords correctly. And, even then – it may still be pretty ‘useless’. Surprising? I hope not.
Useless? I’ll show you why.
For example, I am #1 in Google for the term “high website rankings”. I have been there since 2006 (August). Check it out.
And, what’s more impressive, search term returns from 128,000,000 (million) web pages. Woohoo! But, as you’ll learn, it’s all “bull” and “fluff”.
Why is having a top Google ranking not what it’s cracked up to be?