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I met somebody a few years ago at a search engine conference (SES San Jose), and he was big-time into SEO. This guy was really on top (no pun intended) of things. And, he laughed (hard) when I asked about bidding for seo-related keywords using paid search. His point was this: “shouldn’t your SEO keywords already be placed at the top in Google since you’re an SEO?”. He continued, “why should you have to buy those keywords”? I agreed at the time. If you’re serious about SEO (search engine optimization), you must be at the top, and the preferred position is #1, of course.
However, I make this point: if you rely on just one marketing tactic alone, you’re not being on top of things. It’s like a stock portfolio. You don’t place all your money in one stock, or investment type. You have to spread it across multiple accounts, types, investment institutions and locations (abroad too). SEO is one of those types. PPC is another – where you get to pay your way to the top.
Now, the PPC (Google Adwords for this post) bid prices have become very expensive, and especially for top (head) keywords like “search engine optimization”. Today, being ranked on the first 1-3 positions in Google Natural – is ultra competitive. Buying keywords is also out of range for most businesses. So, how do get to the top in a major search engine, without the time and major expense? Can you get to top positions for pennies on the dollar?
It’s easy – if you know how. Let’s break it down in this post.
(see twitter discovery video below). Twitter is growing by leaps and bounds. With over 200 million users, and 140 million tweets a day, you can see why that is. From President Obama, Secretary of State (Clinton) to the uprising in Egypt, and everything in-between, you are looking at more than just a simple chat system.
And, a new video was released today – Discover Twitter that shows you how other people use it. (see below). It’s considered a social media power tool. Not everybody are in love with Twitter. But, if you are – and understand how to leverage 140 characters and social media with Twitter, you’re not alone. Millions of people use Twitter, and frankly – could not live without it. Twitter breaks news faster that major news media, and connects people all over the globe, including locally – as you’ll see.
The source code is available via an API (application programming interface), which means that there is an opportunity for technical folks to create 3rd party applications. Not every tools is great for business, and some have not made the cut to massive popularity.
The below list represents the top Twitter marketing applications for accounts, contacts, tracking and more.
What are the top Twitter tools to look at?
The reports and scores are important to have in your possession. But, you should also to keep track of changes – over time.
Things do change, and sometimes without you knowing it. Therefore, you should stay on top of it, and know your options.
To get a free report – follow these easy steps. And, you should go do it right now. Your privacy is protected, and this applies to the United States specifically.
And, after you’ve done and printed out the below, consider calling your credit card companies and ask to lower your interest rate. In fact, a good score and good payment history will in most cases allow you to do this. See – the credit reporting and scoring discovery is already helping you.
Electronic commerce, commonly known as e-comm, e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks – Wikipedia
Ecommerce is all about selling on the web. Unlike ‘information’, e-comm uses a different approach, and must have technology and important security and verification options in place to enable credit card purchases and payment transactions online.
If you want to sell products on the internet through your web site, there are two options available to you.
The first is to provide potential customers with your personal contact info, so that they can call, e-mail, or send payment through regular mail in order to make a purchase (offline).
The second, which many vendors find more convenient, is placing a shopping cart, and enabling “add to cart” buttons on your site (online).
Setting up a retail page with a shopping cart can be done in several convenient steps, so you can be selling products online in no time at all.
Throughout the years that the internet has been up and running there have been a number of electronic and technical advancements that have helped to change the shape of the internet, and the way we use it to communicate. When the internet first became popular, the only way to communicate with other web users was through e-mail or live text chat services. With the introduction of Web 2.0, this changed completely.
What does Web 2.0 mean?
However, not everybody subscribes to Twitter’s simple interface, quirky “chat” like work flow and 140 character limit. Not everybody sees the benefit of joining or conversing on Twitter, when sites like Facebook and LinkedIn do more of the heavy lifting for business development and ease-of-use.
Truth be told, Twitter is a bit of an odd-ball in the mix of social media – but a power tool none the less.
Twitter management is telling developers to stop making 3rd party applications. And, they are getting rather animated about it. Why is that?
It amazes me still – that folks don’t know how to get a website up and running, and much less for free. It is possible. (True, it may not be the best choice for a growing business, but you can start on the cheap, and change later).
The internet has become a leading form of communication. From advertising to social networking to electronic commerce, the web is a base point for numerous types of exchanges and transactions.
The technical landscape of this world is composed of web sites, a necessary part of building an internet presence. There are many ways to get a website, and this post will discuss a few of those ways.
When you started your small business as an entrepreneur, you had big dreams, hopes and goals (and you still do!). It’s possible that at first, it was very ego-based: to serve yourself, customers and only those close to you. Then, as you made more money, you’d buy more stuff, invest back into the business, possibly selling it, and retire in style, hoarding all the money (maybe not that last one).
And now, as you continue to build wealth for yourself, society and others, it becomes exciting to think about new opportunities to give even more – literally giving money away. In fact, giving money is what rich people do. Poor people try to hide it. Interesting how that works. The rich have figured something else out.
Many other entrepreneurs and business people have gone before you and have set up big donations and programs to help, dating back to the industrial revolution. Remember the Rockefeller’s and the Carnegie’s? They helped define the structure of modern philanthropy.
Clearly, there are variations in philosophy and differences in goals here, but a common thread is wanting to give back. (Of course, there is government giving money waste, but that’s for another time).
They didn’t know how they were going to make money from it. But, they saw the future.
The web needed to be organized and the existing search engines weren’t cutting it.
Soon… searchers began to notice the difference too. Google was faster and more relevant than the competition.
One-by-one the once heavy favorites to win the search race fell by the wayside… Alta-vista, Lycos, and even the well-funded Yahoo and MSN.
“Google” became a verb. How did it happen?
In fact, I’m not sure how many books are written on the topic of “life”, but searching for a phrase like “the meaning of life” in Google search, Google books and Amazon yields an amazing, respectable list of authors contributing to this topic.
I’m not intending to solve, or answer it so that all readers feel relieved in one sitting, but rather – make you sit up and formulate some responses and action steps that might help.
I think it’s important to talk about what I see a lot of, and I’m sure you do too.
It’s something that is extremely pervasive in our society, and surrounds us all.
Test: Think of 5-6 people that you recently have spoken and interacted with. After reflecting on it for a moment, what’s the message they are sending to you? How do you feel afterwards?
Do not feel defeated. There’s a reason for it, and you can change it.