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It’s the old “sleazy car salesman” picture that comes to mind. It’s about being cold called. It’s about being pitched something – fast and furious.
It’s about sales people trying to get money for nothing (it appears), and YOU getting pressured to the point of no return.
It’s about pyramid schemes and multi-level marketing. It’s about ‘get rich quick’.
It’s about feeling ripped off, and buying something you didn’t need in the first place. It’s about the fact that we feel most sales people don’t care, and are only in it for themselves.
It’s about “loss of money” (which we hate). We’ll do more to recover money or potential for losing it, than actually making it.
SO THEN… can this post change all of that? Yes, this VIDEO can and will…
As an author, it’s always a challenge to create new, innovative ideas and angles to stories, articles, books and generally speaking… great materials for public consumption (I realize many write for themselves too.)
Btw, I’m talking about creating quality content and differentiation that inspires you, your audience and non-humans (like search engines).
Everybody and everything keeps coming back to your websites when the magic of “quality content” happens. It’s called “stickability”. It’s what we all want. And, it builds trust and reputation. Yeah, Google loves that too…now more than ever…
Here then are some awesome writing resources to get your writing juices flowing and to help you avoid the dreaded writer’s block.
Actually…by NOT using Twitter, but the power tools that you can download and install for free in your browser.
Have you tried them?
You may start with the native Twitter.com interface, but after you get comfortable with it – there’s no reason for you to use that anymore.
Consider using smarter tools to support your social media and Twitter work.
In this case, I looked at the the Manhattan Beach Chamber of Commerce (great organization, by the way).
The web designers did what they do best: created nice graphics and interesting layouts with no consideration for search engines and the overall experience from the searchable click … to the resulting page. While not all visitors will go through search, Google looks at overall ‘health’ of a website, and any page, rank or traffic loss is exactly that… a LOSS.
This is not an exhaustive video, but done quickly after seeing important issues at first glance.
Watch the SEO redesign website issues video now:
The saying goes: “what gets measured, gets done” (reference).
That means in effect – you can make an impact on your business activity and results by adjusting to what is working. On the flip-side don’t spend time or energy on the things that don’t.
But, how do you know what to focus on from you existing work, content posts and user engagement?
This short 2 minute video shows you a way to create actionable intelligence from that work.
You’ve heard it before: Half of all small businesses are doomed to fail before their first year is out.
You’d think this statistic would put people off of opening small companies – especially high risk ones like restaurants and retail stores – but this doesn’t seem to be the case.
When it comes to functionality, the general statistics are equally dire.
Statistics only get more discouraging as time goes on: 95 percent of small businesses are doomed to fail within five years. (Complete infographic below…)
We also know that there is an explicit difference between what we need versus what we want. We need air, food, shelter. But, we don’t need a new BMW or the latest fashion.
But, we WANT that!
And, this is BIG business. Sales and advertising companies and their executives know you better than you know yourself, it seems. They are playing with your emotions at every turn.
Most of the time, and if they are any good, they place emotional copy, triggers and ads in front their target audience to make you buy now, and think later. (…making a lot of money in the process, if done right).
However, when it comes to selling online – using the Internet, there is a specific sales and marketing strategy that works – every time. It’s based on emotion too, but used differently, and over time.
Review this 1 minute selling and sales strategy info-graphic. See if you agree.
As a business owner, it’s important to always look at how to improve your and the team’s throughput while you become the most efficient person on the planet.
We know about the 80/20 rule – where 20% of efforts produce 80% of the results. Or, roughly 80% of the effects come from 20% of the causes. Amazingly, this holds true for pretty much everything in our professional and personal lives. Note to self: Take a look at my clients and current revenue. Which clients show the highest value/income? (Answer: about 20%)
For the Entrepreneur and small business operator, the biggest disruption to enter the 21st century is …the Internet. Sure, there are personal offline habits and issues to address – but with 24×7 accessibility from desktop to mobile devices – it’s easy to see how we can get “hooked”.
Check this statistic for Facebook for example:
In January 2012, social networking giant Facebook reported that users spend an average of 10.5 billion total minutes per day (this doesn’t include mobile users.)
When most people think of using the Internet to promote business, they think of search engines like Google and Yahoo.
It may surprise you, however, to find that social media networks also have a great influence on customers and where they choose to take their business.
So what are the social media networks that small businesses use to increase customers and sales?