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Any industry have their expressions. Words or descriptions to help define a particular market place or technology, for example. We all use them to cut through the “clutter”, get ourselves understood quicker (?) – and in some cases – show others that we are very smart (because we know and use these words in well-strung-together-sentences).
However, every year we see new terms emerging (what is crowdsourcing?) and dying, much to the delight and dismay of executives, entrepreneurs and workers in our Internet Industry.
What were the most tired terms or industry expressions in 2010, as compared to 2009 and 2008?
Here’s what the analytics said.
Is Google Adwords too difficult to use? But, you need it to build your online business?
Outside of taking the time to learn (first), apply (second), stay up to date with all changes (third), and ongoing testing processes and tools (ongoing) – are you relegated to outsourcing the entire Adwords campaign management?
The new updated Adwords Certification Program may be just what you need. (And, you don’t have to get certified if you don’t want/need to)
What does the updated Adwords Training Curriculum cover?
In this Google video, Analytics Evangelist Avinash Kaushik talks about non-line analytics and overall tracking strategies that you can use for offline and online activities.
His web analytics 2.0 book is a must read for you and your business. Things that are measured, get done – you’ll get actionable intelligence from your website data and more.
Watch the video, and start implementing.
With Facebook reaching higher traffic numbers than Google, and with users nearing 600 million worldwide, you have a huge platform to share your message. Add the amazingly detailed demographics and geographic targeting options and competitive bidding, you have a people platform that cannot be ignored.
Here are some tips to use Facebook advertising to its full potential.
Are you active on social media and yet feel it is very hard to keep up with all the new opportunities that pop up every single day?
Welcome to the reality of everyone who commits to getting the most out of his or her company’s participation on social media.
(This is a guest post by Phyllis Zimbler Miller. More information about her below.)
Everything in life follows a natural evolution. You must stumble before you stand. Walk before you run.
If things are done out of order, or completed too fast or random, you will not see success the way the Universe intended it to.
This is true in nature, life, business and personal development. Don’t let science or pills rule you, it’s temporary.
Think about it, and enjoy this video!
If you want to reveal activity and trending information on the Internet broadly, there are some power tools you can use. Google trends is probably more familiar.
Yahoo clues launched recently, and should be considered as an additional power tool for your market research and trending.
For example, if your web traffic has been shrinking over the last month or more and your rankings and online ecosystem has remained the same, you could find out marketplace fluctuations with these tools, and Yahoo clues provides demographics like income, location, search flow and related searches.
And, with the search engines, and your Google account status and origin of search, your query results will display with a local dataset as much as possible (you can select or change location easily too). Marissa Mayer, Vice President of Location and Local Services at Google is further making this a cornerstone for local, social search.
When you consider Google’s local search technology (maps, mobile, earth) and combine it with local social media strategies and tools, experts can show you how to win the social media game for your business within your region (and beyond).
If you need help with social media in the Los Angeles region, who are the top experts?
How great is life when search engines place your website (pages) first in the search engine results, and for the keywords you are targeting? Like the picture here – it’s beautiful…
Search engineers know links are important for search engine rankings (inbound links as well as your own website links). If you are a marketer, you don’t have to be a scientist to know that links are important for users too. In fact, the rule should be: “think users first, search engines second” when creating links.
While the quantity of links to a page is important, the quality and valuation of the link sent to that page beats quantity every day. There is scientific proof and too many studies to count that show how search engines value those important links. So, how do you evaluate those important link qualities on a page?
How can you visually understand how it works? Enter the VIPS. (Not scary, I promise)
The VIsion-based Page Segmentation (VIPS) algorithm aims to extract the semantic structure of a web page based on its visual presentation – Microsoft Research
If you are familiar with how the search engines operate, you’ll know that links form a central place in any SEO strategy, in any business operating online. In fact, the old “miserable failure” or “click here” keywords are familiar link stories. (The first one relates to the White House and Mr. George W. Bush back in the day, the second from Adobe’s PDF reader. When folks typed these keywords into Google, those web pages would be listed first, since people linked to them with that keyword). Google, above all – favors links for authority & trust – and eventually, if you do it well – you’ll earn top listings in search engine results pages.
Times have changed. (Sort of). Sure, content, links, social networking and an array of multiple link building strategies are just as important today as “then”.
But … here are the successful link building tactics that will do wonders for you now. (and, get you there faster)