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In our ongoing quest to higher performance for our websites, many options exist. For example, you can drive more traffic, or increase your budget to provide better visibility for your web assets across multiple platforms, from banners to paid search (pay per click).
However, one of the easiest ways is to look at enhancing existing traffic and visitors to your website.
Here are 10 tools and strategies that will give you more insight to your current activities.
It will change the way you think about your website forever. Rule: Be open!
I was scheduled to train a leading website solutions company on SEO.
It had been set up months before, and I was getting excited to meet the company executives, learn more about their people, processes and specifically questions around search engine optimization and online marketing. They already had seen much success. The company had worked both hard and smart, and over just a few short years had built it out, and with impressive list of clients.
Furthermore, their leadership understood that money spent into learning and educating themselves, is truly a wise investment. My 1.5 days of SEO training would be a win-win: they would benefit from my years of online work within SEO, PPC, application development, and I would gain from their expert entrepreneurial thinking and ideas.
Millionaire Next Door.
At the same time, I knew that a powerful online marketer lived in the neighborhood, and how cool it would be to meet (made over 10 million dollars in the last 5-6 years). But, I was thinking – he will not be available to meet even if we had the chance. (And, I had met him briefly a few years earlier at SES San Jose, and he didn’t seem that friendly at the time (more on that shortly!)).
And, because he’s very popular in the internet marketing and niche business circles, especially around affiliates, he surely would not be easy to locate. These people often like to lay underground. They get hazzled at lot at conferences, it seems.
I boarded the flight from Los Angeles and direct to Denver. As the line started to form for the small (really tiny!) bi-plane to Lincoln, Nebraska, I was pondering: How cool would it be if I just happened to meet this guy right here, right now? You know what happened next. Yup, that’s it EXACTLY. I spotted a tall guy with his family, no hair, and it sure was Mr. Schoemaker. Yup, again.
In a *really* professional manner, I ran up to him, introduced myself. He recognized me (sort of, maybe). We struck up a short conversation. Immediately, I noticed something. He was different from before (not that he was given a chance even then, but it was an impression that stuck). He was like, totally — cool! Super friendly, and interested in what I had to say, curious and nice. He suggested we exchange phone numbers. Then, he invited me to his office the next day for an interview. Sweet. Locked In.
The next day, and after several great training sessions on SEO before about 60+ people in the organization, I brought the CEO with me to Jeremy’s “hideout”. In fact, it’s a professional office in a nice part of town, and we noticed the “Shoemoney Media Group” sign outside. We were at Jeremy’s compound, and as we entered the front office, we were greeted by an ever smiling Shoemoney, and the infamous T-shirt emblazoned with $ as the “S”.
We had a brief walk-around, and sat down in his studio, where he films most of his training videos. The Shoe Money System was created here.
As we were settling in, I learned quickly that Jeremy is an amazingly gentle, but direct soul. He has amassed a lot of wealth (his paid-for-in-cash, custom-plated Hummer outside his office is just a small prize for his work), and doesn’t beat around the bush about it. It’s hard work – and – there’s a lot of crappy people out there, who try to scam you. He’s tried a lot of stuff, but it’s his giving back, teaching others to be successful that stood out to me as his greatest contribution. He is a giver, but also very serious about making money.
Here is a list of successes that has earned him a lot of money (not necessarily in order / timeline):
I asked Jeremy a pivotal question: “What does it take to make money online”? I was surprised by the answer. It was not a list of tactics.
He continued: “Jon, here’s one word: CONFIDENCE“. People just don’t think that they can make money, or worse yet – they feel they are not entitled to it, so their mindset becomes one of non-abundance. What you think, you become. It’s an internal game. You have to change the way you think about money. If you look at successful people in history, they too start with nothing, very little. They build themselves up over time, and for every failure, they become stronger.
All successful people believe in themselves, and while challenges are up ahead, they never once thought that it could not be done.
Your ship will come in. Just believe in yourself. You can do it!
He closes by saying that it helps if you have a supportive team around you. Your family, for example. Jeremy’s wife instilled confidence in him, supported him 100%. Get rid of any negative people in your life, and start surrounding yourself with folks who stand behind you, and hang out with others that have gone before you.
But you might be one of those people who wants to handle their own advertising and media buying on their own.
You want to get in with both hands and begin to create banner ads, negotiating with each site as to how they will be placed, when they will appear, etc.
This is a lot of work.
And when your time is so valuable, you might want to rethink this option.
Here are some tips you can use, and the top 10 best media buying websites.
The goal of marketing is to find and then keep customers by creating a strong bond between you and them. It is so much more than just selling. It is more about developing a relationship with customers so that they want to do business with you again and again.
You identify your passion and then turn that passion into a business. A successful internet business simply cannot rely only on the old rules of marketing.
It takes much more than marketing hype to succeed online. Too many books on internet marketing only focus on the mechanics of marketing. Anyone can learn how to send an email for example.
But do you know how to send an email that will attract attention?
Business marketing strategies have one overriding purpose: Find customers!
Remember the Where’s Waldo cartoon where the character hides all over the place?
That is your goal: to find online (and off) customers and provide a great product or service, and then – convince them to buy from you over and over again.
Customers are like Waldo…they can be hiding anywhere.
Where might they be hiding, and how can you dig them out?
There is a book named Results and it looks at various organizations and their cultures.
The book was written by Gary L. Neilson and Bruce A. Pasternack (Crown Business, October 2005, 320p).
The purpose of the book is to identify the personality and characteristics of various businesses.
What are yours? (and does it matter?)
The direction of change to seek is not in our four dimensions: it is getting deeper into what you are, where you are, like turning up the volume on the amplifier. -Thaddeus Golas, author
If you can make money selling products or services, that’s awesome.
But if you can get more than one income stream flowing, that’s even better. In fact, you may think of it as “backup” plans for when the master plan doesn’t work out (most businesses fail in the first 4 years). It can become your cushion, and exactly what you need to start again. Multiple income streams are good, and you know what stock brokers do, right? Multiple, diversified portfolios is recommended.
How can you make a simple change in how you use words to help you change your marketing strategies for profits?
Trust can be built up quickly using your unique messaging, tools and social networks. But it can also be destroyed just as quickly when it comes to the openness of the web.
If something goes wrong (think about the iPhone 4.0 reception debacle), EVERYONE is going to hear about it – and in multiple forms of media. Of course, a smaller brand may have a lesser world-wide attention than Apple. The “wrong” may be an inadvertent post to a competitor, that somebody made a stink about internally. There are many different flavors. Here, I point to external brands and social media mistakes.
But, the truth is, you are a global company, even if you are local. People can reach, touch, and see you easily, if they want to.
Should you hide or embrace it? Some company cultures (believe it or not) try to stay way from the inevitable. (meaning, you cannot or should not hide).
What should you do when a message or conversation starts taking off on its own? (without your control)
I had an interesting talk with an extended family member the other day.
I had just informed her that I was reading a particular book about marketing for unique business models.
She reacted (sorry to you if you read this) very negatively, and simply responded: “Well, the government is certainly not going to help us, at least not for another 4-5 years”. “Things are not good”.
Is this how you feel too? Well, this is a very common thought out there. I hope this post can make you think or see things a little differently. Perhaps see some way to take decisive action.
Develop success from failures. Discouragement and failure are two of the surest stepping stones to success. – Dale Carnegie
If EVERYTHING relied on you, and ONLY you, what would you do?
What 7 things should you consider for permanent, long term power and success?
Many people I’ve spoken to recently have not seen or even heard about this video.
Amazing. (11 million views)