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The inner workings of the Google algorithm to help your own website rank?
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In this Google video, Analytics Evangelist Avinash Kaushik talks about non-line analytics and overall tracking strategies that you can use for offline and online activities.
His web analytics 2.0 book is a must read for you and your business. Things that are measured, get done – you’ll get actionable intelligence from your website data and more.
Watch the video, and start implementing.
With Facebook reaching higher traffic numbers than Google, and with users nearing 600 million worldwide, you have a huge platform to share your message. Add the amazingly detailed demographics and geographic targeting options and competitive bidding, you have a people platform that cannot be ignored.
Here are some tips to use Facebook advertising to its full potential.
Are you active on social media and yet feel it is very hard to keep up with all the new opportunities that pop up every single day?
Welcome to the reality of everyone who commits to getting the most out of his or her company’s participation on social media.
(This is a guest post by Phyllis Zimbler Miller. More information about her below.)
Everything in life follows a natural evolution. You must stumble before you stand. Walk before you run.
If things are done out of order, or completed too fast or random, you will not see success the way the Universe intended it to.
This is true in nature, life, business and personal development. Don’t let science or pills rule you, it’s temporary.
Think about it, and enjoy this video!
If you want to reveal activity and trending information on the Internet broadly, there are some power tools you can use. Google trends is probably more familiar.
Yahoo clues launched recently, and should be considered as an additional power tool for your market research and trending.
For example, if your web traffic has been shrinking over the last month or more and your rankings and online ecosystem has remained the same, you could find out marketplace fluctuations with these tools, and Yahoo clues provides demographics like income, location, search flow and related searches.
And, with the search engines, and your Google account status and origin of search, your query results will display with a local dataset as much as possible (you can select or change location easily too). Marissa Mayer, Vice President of Location and Local Services at Google is further making this a cornerstone for local, social search.
When you consider Google’s local search technology (maps, mobile, earth) and combine it with local social media strategies and tools, experts can show you how to win the social media game for your business within your region (and beyond).
If you need help with social media in the Los Angeles region, who are the top experts?
How great is life when search engines place your website (pages) first in the search engine results, and for the keywords you are targeting? Like the picture here – it’s beautiful…
Search engineers know links are important for search engine rankings (inbound links as well as your own website links). If you are a marketer, you don’t have to be a scientist to know that links are important for users too. In fact, the rule should be: “think users first, search engines second” when creating links.
While the quantity of links to a page is important, the quality and valuation of the link sent to that page beats quantity every day. There is scientific proof and too many studies to count that show how search engines value those important links. So, how do you evaluate those important link qualities on a page?
How can you visually understand how it works? Enter the VIPS. (Not scary, I promise)
The VIsion-based Page Segmentation (VIPS) algorithm aims to extract the semantic structure of a web page based on its visual presentation – Microsoft Research
If you are familiar with how the search engines operate, you’ll know that links form a central place in any SEO strategy, in any business operating online. In fact, the old “miserable failure” or “click here” keywords are familiar link stories. (The first one relates to the White House and Mr. George W. Bush back in the day, the second from Adobe’s PDF reader. When folks typed these keywords into Google, those web pages would be listed first, since people linked to them with that keyword). Google, above all – favors links for authority & trust – and eventually, if you do it well – you’ll earn top listings in search engine results pages.
Times have changed. (Sort of). Sure, content, links, social networking and an array of multiple link building strategies are just as important today as “then”.
But … here are the successful link building tactics that will do wonders for you now. (and, get you there faster)
When a snowball rolls down a hill, it grows bigger because it picks up more and more snow as gravity takes it down the incline.
Getting heavier and heavier, the snowball is prone to take on more and more snow as time goes on.
Your product launch should not stop at the top of the hill. And it’s the add on products you create which will help you build a larger snowball and start moving down the hill.
If you’ve taken the time to look around the internet, you’ve probably realized one thing: some gurus just add on any product and hope that people buy it.
They take advantage of people who think that once they buy everything you have to offer, then they will be ‘fixed’ in some way.
Though this is certainly a logical way to think, if you want to be a bona fide internet marketing guru, you want to offer add-ons which not only help your community, but which are going to continue to enhance your credibility.
“And gain is gain, however small” – Robert Browning
What secrets lie behind product and bonus offers. What can you do today?
A banner ad looks like it’s a pretty simple thing to make when you’re looking at it online.
After all, it’s just a little block with some colors and some words in it. This is something that makes a quick impression with a customer and then the customer clicks on the ad to find out more and to be directed to a new website.
But things are a little trickier than this. You need to keep in mind the rules of ads before you get started and then you need to realize that the rules can change, depending on where the ads are, what they are, etc.
With banner ads, the dimensions are standardized, which helps to make one size the standard area in which you can create an advertisement. However, with that in mind, those who publish the advertisements can change up the dimensions and the content regulations if they want to.
You’ve probably already noticed those advertisements that can take up a lot of space more than just a traditional ad – that’s because the advertiser has an agreement with the publisher.
What is the anatomy of a banner ad?