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When it comes to building traffic and visibility to your website or blog, there are many strategies you can employ.
Social bookmarking is one of those options. While easier said than done (many will claim) – it can work well for you, and especially if you have a social media plan.
What are the best software options to drive traffic with social submission tools today?
Who better to go to than the source when it comes to learning about search engines? Google.
And, when it comes to search engine optimization, there are large amounts of information on the Inter-Webs. But, you cannot be sure of the quality of the information. There is also a lot of hype and exaggerated claims about what works and what you should do about it.
I have posted before about quality resources for SEO.
You have doubtlessly heard of, and even used Twitter by now, it is one of the greatest buzzes of our lifetime!
Twitter is one of the top social places where people, friends, family, colleagues and even celebrities and fans get to “follow” each other and catch up on chatter, updates and can join the conversation too.
Another great benefit of Twitter is that business people get to interact with their prospective and current clients and customers. It is one of the more popular marketing avenues.
Like anything popular online, it gets abused.
A had a friend that wanted to quit smoking recently, and he said it was really, really hard to do.
I sent him a few quotes to support him — learning how to quit smoking may be the toughest thing to do. (My own dad never was able to quit, he even smoked on the last day of his life!)
This is an interesting “quit smoking picture”:
Central to everything living and beyond.
Communication is everywhere – interconnected, and you don’t normally think about its profound depth and reach. Imagine for a second, the importance of communication for a plant, a frog, a deer, a monkey, a caterpillar, a rock – earth, wind, fire, water and ‘things out there’.
We humans are an evolved species to this degree, couldn’t live without it — and more intelligent than any other, as we know it to date.
At the simplest, but powerful level – we communicate to make ourselves feel better. We like to be happy.
From the agricultural revolution, industrial revolution, informational revolution to what I now see as the social/media revolution, astronomical changes in how the world operates has been noted and experienced.
So, how does this next level of communication revolution reach new heights now?
When you are driving on the freeway and you see a billboard advertisement, or reading the newspaper (do you?) and eyeing ad inserts, or viewing a webpage with banners, or reading a book with pictures, or perusing the magazine covers at the super market or bookstore, do females draw more attention than males?
Studies show a positive yes.
Sex sells, but some say ads have gone too far.
In my business, I get questions about Facebook – a lot.
From how to start a Facebook page, customization options, tabs configurations, images and videos, HTML (FBML) – or just setting up a simple profile. And, I get questions about “why bother in the first place”. The last one is easier. 500 million users on Facebook, and growing fast, 2nd largest website in the world as per Alexa.com (after Google), and you got an amazingly powerful platform – that likely your competitors are on. Nuff said on that one.
However, there needs to be a plan, a strategy to follow for a Facebook launch for your business. Question: what are some of the things to look out for and how can I create a guide for me & my team to follow?
Read on, and you’ll get a free downloadable PDF guide too.
He is always watching, listening, helping. Today, a new release of the search experience was introduced: Google Instant.
This is a way for the engine to present and predict “at the speed of type”. It displays text and data on the page as you type, and tries to predict what you are looking for. You don’t have to complete the full search until you see all the results in the page – being updated “real-time”.
It is a smarter way to aid in the search and results user experience. It was a necessary release to respond to increasing demand for search. Google believes this will change the game of search. It takes a little getting used to, perhaps – but it’s not hard. Just make sure you have a Google account, and your’re off and running.
Outside of the obvious marketing channels like PPC, SEO, Social Media – many more marketing techniques are not discussed, or used as much. Celebrity marketing and celebrity endorsements can be that different and new marketing channel for you.
The publicity and credibility that follows can be a game-changer, including powerful networking. If you are somehow associated with an A or B-list celebrity, you must be powerful yourself. By association. Makes sense. Mostly. Brad Pitt and you? Perhaps!
Interestingly enough, for business marketers that live in the entertainment capital of the world: Los Angeles (Hollywood) – it’s still almost too obvious. It’s like, when you live at the beach, you don’t go as much as if you are located far away. Funny how that works.
Either way, there is a celebrity marketing track you can follow to make your business famous, and there are steps to take. If you want to learn about how to chose the right celebrities and marketing your business via a celebrity leverage, you have a big reason to read on. It’s easier than you think.
Looking at data collected from the Internet at large – and over time, we have learned that the top ranking factors for search engines are clearly hyper responsive to anything that deals with trust & authority.
The way search engines rank pages include some 200+ signals to date. Content & links are central to this mix.
The alluring question is – how do you get some T&A love from the Internet?
There are many ways to do this, but one way – perhaps somewhat forgotten in current year, are submission and inclusion in web directories. And, we’re not talking about spammy stuff here. We are looking for quality directories that are seen as healthy and trustworthy in the search engines’ eyes, and can provide visibility and some web traffic too. What are the top directories to consider?