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The definition of PPC in search marketing circles is “Pay Per Click” – which is an advertising model, wherein a website and owner pays a set amount (bid price), whenever someone clicks on their ad. Google Adwords is such a business model, and mind you – representative of the biggest portion of Google revenue today.
PPC can also mean:
While search engine technology and information retrieval (IR) predates the web (as in the mid-1990′s), we often refer to the optimizers of the web as starting their craft (early SEO’s) about – give or take, 1995.
NOTICE: Is this picture really a lake? (It’s an illusion!) *See below for the real answer.
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Disruptive innovation is a term used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by lowering price or designing for a different set of consumers.
Disruptive technologies and the rise of competitors creates a shift and acceleration of change that you may or may not like. The nay-sayer state: things are changing too fast, I wish it was like – eh, the good ‘ol days again. The yeah-sayers state: Let’s rock and roll!
Which one are you? If on the low/no-go end, don’t read the rest of this post. Get back to your regularly scheduled work day or couch life.
Or, continue (if you dare!) below…:
It may not be so obvious to the common web surfer: they visit a nice lookin’ website with special fonts, graphics, big headlines, boxes, input forms, animation, differing stylings, layouts, etc – but what does the search engines really see?
We talk about human and non-human visitors.
You can take a quick check right now:
Try inputting your website here - and see the results.
Pretty amazing, huh? Well, what’s more amazing is using this to optimize your website to include keywords, content and links to support each page. You can get started right away.
Here are 21 Simple SEO Tips to begin.
So – what did you find? (if no text is found, you are in really bad shape…)
Do you identify with these characters?
Which one are you at your current stage in life?
And, perhaps more importantly, if you cannot decide where to go:
…where do you want to end up?
The ability to retweet links and resources with the Tweetmeme function in a blog (like this) adds ease of use and simplicity for retweets. Recently, Twitter came to the marketplace with an updated piece of software functionality via the new Twitter Button.
This new button is similar to Tweetmeme, but also adds suggestions of people to follow based on relationships, and many users will enjoy it (as I do).
More than 750 million daily retweets are now counted. See more information about the feedback and discussion in the Tweetmeme blog.
See the latest video update:
Ninety-nine percent of the failures come from people who have the habit of making excuses. – George Washington Carver
Search engine optimization is a combination of a) skill/knowledge, b) talent and c) creativity – and putting them all into action – and building from there. Just do it – no excuses.
You can even do it internationally!
When it comes to creating good, interactive, and sticky website user experiences, you don’t need a degree in arts or design. Common sense will get you a long way.
For example, if you ask your friends, co-workers, family members, business partners – they will tell you what they think about your website, functionality and form. Professionals can be hired also, but not all can afford a high end design firm. Here are some tips that you should look into yourself.
In the first part of the scary Google Juice link building post, we talked about Blogs and blogging, directories, images, content syndication and more.
Clearly, there are many options that you can take for building out your business. In fact, as you’ll see in this video – the options seem endless. Add to that variations of approach, the type of business/marketplace you are in, and you have yourself a rather massive program to undertake.
As I always say – start simple, try a few things, and then build out your network. And, keep in mind – link building and promotional strategies that work today, may not be as effective tomorrow.
It may not be so obvious at first (especially beginners to SEO), but to be found in the search engines, and in Google – you need to have your site indexed (content stored in their database(s)).
Crawling is only part of the issue. Data needs to be compiled and copied from your server to theirs, simply stated.
