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The inner workings of the Google algorithm to help your own website rank?
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Much has been written about Facebook Advertising and how to get peak performance from your efforts. (here’s one of the Top Facebook Advertising Tips. Interview with Jennifer Sheahan, Facebook Expert Extraordinaire.)
In fact, I G’d that phrase today and it returned over 2 million references (check).
However, it’s not your job to figure out which result to click and read (or scan) to find out how to improve your Facebook Advertising strategies.
You, as the entrepreneur & business owner have better things to do.
With that said, you should must know and understand what’s going on in your industry as well as what strategies, tools, and tactics work for online marketing. (Today – I define that simply as all the things you should do to attract more traffic, leads and conversions from things like SEO, Social Media, etc).
That means you must be intelligent about the content you read and take action on. In this post, I’ve included a free download, a cheat-sheet if you will – on what you must do before starting ANY Facebook Advertising campaign. It’s a smart move, since you’ll save yourself a lot of time and hazzle (and wasted ad spend).
In this audio podcast created for local businesses – and in specific doctors, dentists, and local health practices, I discuss the top things you must do in order to get listed high in the local search engines like Google, Yahoo, Bing.
Listen to the podcast here: (and watch for an updated version of this)
In a recent radio interview (here), I discussed the key strategies you should consider for your website optimization now.
While the conversation gets into some level of detail (some listeners considered this more advanced), optimizing for search, social and your web pages starts and ends with these 3 principles:
When Facebook owner Mark Zuckerberg unveiled to the world the new feature called Timeline in the fall of 2011, he said that Facebook would be THE one and only social media networking site to document life from birth to death.
As everyone now knows, Facebook users can post baby photos to signify the beginning of their Facebook lives.
This is not the first time this has occurred on the web.
Several years ago, technology experts and analysts believed that MySpace and Friendster would be around forever. Perhaps Facebook can go on indefinitely?
Many people know the importance of using search engine optimization (SEO) to have a more successful online presence.
SEO that is done correctly can improve your site’s ranking on search engines as well as drive more traffic to your site.
In order to know if your SEO tactics are successful, you’re going to want to track them.
Tracking your SEO campaigns can help you determine which tactics are working and which, if any, are not.
There is often a feeling of being in the know and also the reward of knowing you may have helped someone in your network find something they really needed.
There is also reciprocal pleasure in the reverse of that; being assisted by a friend or associate in finding a good value in an item or service you have been searching for.
The value is in the experience but how does that experience happen?
Whether they utilize social media for business, for news and events or simply in order to keep in touch with friends, family and favorite people, web surfers are spending more and more time on platforms like Twitter and Facebook.
The power of social media, no matter the point of view of usage, is undeniable.
Interesting in upping your social media game?
Websites like Yelp and Citysearch allow customers to leave reviews on businesses that they’ve recently visited. When these reviews are positive, they can help your company earn more business because these reviews will act as referrals to other customers.
If the review is negative, though, it can have a damaging effect on your company, especially if you don’t know how to manage these reviews.
Some companies make the mistake in not tracking what is being said about their business on these review sites, and that is not a good idea.
If reviews about your business are sitting on the Internet, you should know what they say that you can better manage your company’s online reputation.
SEO specialists and SEO sales corporations are constantly looking for that big ticket that will keep them occupied, and well paid, for months or years to come.
Large corporations know that they need a web presence and therefore, they are looking for individuals and companies that can provide this service for them. The problem is that you must convince them that you are the right person for the job, which can be incredibly painstaking if you do not go about it the right way.
Luckily, all you need to do is follow a few steps to get yourself on the right path and your foot in the door and the rest will begin falling into place very quickly.
Most bloggers are well aware of the importance of social media when it comes to promoting their content.
And one of the most effective types of social media promotion when it comes to blogging is Facebooks Like system.
Should you be wondering what all the fuss is about, here are the three key benefits of Facebook Likes when it comes to blogging.