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    How You Can Impress Yourself With Your Facebook Advertising (Must Include These 5 Things)

    The critical 5 things before starting Facebook Advertising

    Much has been written about Facebook Advertising and how to get peak performance from your efforts. (here’s one of the Top Facebook Advertising Tips. Interview with Jennifer Sheahan, Facebook Expert Extraordinaire.)

    In fact, I G’d that phrase today and it returned over 2 million references (check).

    However, it’s not your job to figure out which result to click and read (or scan) to find out how to improve your Facebook Advertising strategies.

    You, as the entrepreneur & business owner have better things to do.

    With that said, you should must know and understand what’s going on in your industry as well as what strategies, tools, and tactics work for online marketing. (Today – I define that simply as all the things you should do to attract more traffic, leads and conversions from things like SEO, Social Media, etc).

    That means you must be intelligent about the content you read and take action on. In this post, I’ve included a free download, a cheat-sheet if you will – on what you must do before starting ANY Facebook Advertising campaign. It’s a smart move, since you’ll save yourself a lot of time and hazzle (and wasted ad spend).

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    Top 10 Google Tips for Higher Local Rankings and Local SEO Visibility

    In this audio podcast created for local businesses – and in specific doctors, dentists, and local health practices, I discuss the top things you must do in order to get listed high in the local search engines like Google, Yahoo, Bing.

    Listen to the podcast here: (and watch for an updated version of this)


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    7 Rules of the SEO Money Making Game You Didn’t Know About

    SEO Money Making Strategies For Smart Piggy Banks

    In a recent radio interview (here), I discussed the key strategies you should consider for your website optimization now.

    While the conversation gets into some level of detail (some listeners considered this more advanced), optimizing for search, social and your web pages starts and ends with these 3 principles:

    1. Acquire relevant, quality traffic (not just ‘any’ traffic, that’s too easy)
    2. Present a solid offer & message (for each page)
    3. Build and track your conversions (do you have one?)
    4. BONUS: As you capture information, nurture and give valuable content to your prospect over time

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    Will Facebook Continue to Lead the Pack in Social Media Networking?

    Facebook is the captain of social now. But for how long?

    When Facebook owner Mark Zuckerberg unveiled to the world the new feature called Timeline in the fall of 2011, he said that Facebook would be THE one and only social media networking site to document life from birth to death.

    As everyone now knows, Facebook users can post baby photos to signify the beginning of their Facebook lives.

    This is not the first time this has occurred on the web.

    Several years ago, technology experts and analysts believed that MySpace and Friendster would be around forever. Perhaps Facebook can go on indefinitely?

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    4 SEO Tracking Tools You Need to Use

    4 Killer SEO Tracking Tools

    Many people know the importance of using search engine optimization (SEO) to have a more successful online presence.

    SEO that is done correctly can improve your site’s ranking on search engines as well as drive more traffic to your site.

    In order to know if your SEO tactics are successful, you’re going to want to track them.

    Tracking your SEO campaigns can help you determine which tactics are working and which, if any, are not.

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    The Entertainment Factor Behind Ecommerce: Enjoying Rather Than Enduring Online Shopping

    When it comes to shopping online it just seems more rewarding as a consumer to find out about products and ultimately purchase them through a shared network of friends and associates.

    There is often a feeling of being in the know and also the reward of knowing you may have helped someone in your network find something they really needed.

    There is also reciprocal pleasure in the reverse of that; being assisted by a friend or associate in finding a good value in an item or service you have been searching for.

    The value is in the experience but how does that experience happen?

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    5 Local Meetups for Social Media Enthusiasts

    Local meetups are great, have you tried it lately?

    Whether they utilize social media for business, for news and events or simply in order to keep in touch with friends, family and favorite people, web surfers are spending more and more time on platforms like Twitter and Facebook.

    The power of social media, no matter the point of view of usage, is undeniable.

    Interesting in upping your social media game?

    read more

    5 Guidelines for Managing Online Reviews In House

    Websites like Yelp and Citysearch allow customers to leave reviews on businesses that they’ve recently visited. When these reviews are positive, they can help your company earn more business because these reviews will act as referrals to other customers.

    If the review is negative, though, it can have a damaging effect on your company, especially if you don’t know how to manage these reviews.

    Some companies make the mistake in not tracking what is being said about their business on these review sites, and that is not a good idea.

    If reviews about your business are sitting on the Internet, you should know what they say that you can better manage your company’s online reputation.

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    How to Sell Big Ticket SEO

    High Ticket SEO Sales Tips

    SEO specialists and SEO sales corporations are constantly looking for that big ticket that will keep them occupied, and well paid, for months or years to come.

    Large corporations know that they need a web presence and therefore, they are looking for individuals and companies that can provide this service for them. The problem is that you must convince them that you are the right person for the job, which can be incredibly painstaking if you do not go about it the right way.

    Luckily, all you need to do is follow a few steps to get yourself on the right path and your foot in the door and the rest will begin falling into place very quickly.

    read more

    Top Ten Tips for Making People Like You (Virtually)

                                                                 I “like” you!

    Most bloggers are well aware of the importance of social media when it comes to promoting their content.

    And one of the most effective types of social media promotion when it comes to blogging is Facebooks Like system.

    Should you be wondering what all the fuss is about, here are the three key benefits of Facebook Likes when it comes to blogging.

    1. The more Likes you have, the better your blog is going to look in the eyes of first time visitors.
    2. When somebody Likes your blog, they are significantly more likely to return. This is because when a Facebook user Likes a blog, updates from that blog appear in that users news feed.
    3. When somebody Likes your content, you know that you are doing something right. Facebook Likes are a highly effective means of gathering reader feedback.
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