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I saw the Microsoft Steve Ballmer presentation live stream at the CES (consumer electronics show) in Las Vegas this evening. And, no ‘death by demo’ – just a seamless display of passionate interactivity, awesome demos – from on-stage, to devices and software, from small screens to big ‘liquid’ touch pads.
As I watched, the “social” threads were apparent.
And, Facebook was mentioned along with social media. Its use, and integration across multiple applications and hardware was exciting to see. Social media, a familiar buzz word, is known to the masses. But, SEO, or PPC is not.
What are some facts about SEO you might not know?
Social media first.
SMM gets the love. Bing and Facebook now have partnered. Bing itself is serving data with connections to Facebook directly within search results. However, during this CES presentation we didn’t hear much about Bing, or the search engine landscape in specific. It was probably expected. But, unlike Apple, who has to license ‘search’, Microsoft owns theirs. And, since Bing now serves Yahoo results, and Bing (MSN) Ad Center controls the dual engines’ ad (paid search) space, lots of opportunities exist.
Google = Search.
We know Google owns search, but it has not positioned itself well for social media. We hear that Google is using ranking or trust signals from social media, but SEO remains the same it always has: content & links – at the simplest level.
Since I was thinking about SEO today, and little love it receives in the media (relatively speaking) – I thought to create a list for the uninitiated.
Search Engine Optimization facts.
What do you think?Search Engine Optimization (SEO), Naturally by jon rognerud
Jon Rognerud is the #1 online marketing expert for Entrepreneurs. His best-selling SEO book, "The Ultimate Guide to Search Engine Optimization" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Jon on Google+. To receive future updates, Click HERE to subscribe to my mailing list
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