Who else wants to get the Google Rankings Factors that professionals know?
    The inner workings of the Google algorithm to help your own website rank?

    Today, for FREE - download a chapter from my new book, Optimizing Your Website
    and you'll have it in minutes. Enter your email below:

    Search Engine Optimization (SEO), Naturally

    Print Friendly
    LAS VEGAS - JANUARY 05:  Microsoft CEO Steve B...
    Image by Getty Images via @daylife

    I saw the Microsoft Steve Ballmer presentation live stream at the CES (consumer electronics show) in Las Vegas this evening. And, no ‘death by demo’ – just a seamless display of passionate interactivity, awesome demos – from on-stage, to devices and software, from small screens to big ‘liquid’ touch pads.

    As I watched, the “social” threads were apparent.

    And, Facebook was mentioned along with social media. Its use, and integration across multiple applications and hardware was exciting to see.  Social media, a familiar buzz word, is known to the masses. But, SEO, or PPC is not.

    What are some facts about SEO you might not know?

    Social media first.

    SMM gets the love. Bing and Facebook now have partnered. Bing itself is serving data with connections to Facebook directly within search results. However, during this CES presentation we didn’t hear much about Bing, or the search engine landscape in specific. It was probably expected. But, unlike Apple, who has to license ‘search’, Microsoft owns theirs. And, since Bing now serves Yahoo results, and Bing (MSN) Ad Center controls the dual engines’ ad (paid search) space, lots of opportunities exist.

    Google = Search.

    We know Google owns search, but it has not positioned itself well for social media. We hear that Google is using ranking or trust signals from social media, but SEO remains the same it always has: content & links – at the simplest level.

    Since I was thinking about SEO today, and little love it receives in the media (relatively speaking) – I thought to create a list for the uninitiated.

    Search Engine Optimization facts.

    Davos Google Search Results Snippet - 02/12/09
    Image by DavidErickson via Flickr
    • SEO is separate from paid search (Google Adwords, for example). The natural listings on the left side are essentially “free”, and the aim with SEO is to work a process that results in top listings within those results.
    • SEO is organic, natural, algorithmic – it’s what Google search engine optimization is all about – figuring out, and applying the steps needed to get top position.
    • SEO takes time and can be difficult to do, specially for a beginner. PPC is quick, somewhat easier and is all about bidding for keywords (again, simply stated).
    • Google has published a search engine optimization guide (pdf), but search engine algorithms is considered classified information, so we must reverse-engineer, test and apply best practices (even that can be a stretch sometimes). Don’t even trust Google, use only as guidelines.
      Ensure Website Visibility With Search Engine O...
      Image by hongxing128 via Flickr
    • Google has said that over 200+ signals help them rank websites. We know that properly architect-ed sites and on-page factors along with links (on-site and off) are the keys to success.
    • SEO work that can show a page or asset (video, news, local, etc) topmost in the search engine results pages, has the highest click factor and trust. Folks click on natural listings more than the paid advertising slots.
    • Users that search are ‘intent-driven’. They are actively searching for information, and they could be looking for your company’s products or services. Do a good job with SEO, and you can have inbound traffic all day long. It’s like having free advertising on the freeway – “come see Bob’s shoe store – next exit”.
    • SEO is big business, and not going away anytime soon. You have seen “SEO is dead” before, and I’ve seen these claims for years now. The players may change over time, but the basics remain true: well designed web assets with a user-centric focus will do well, if properly cared for.
    • Small and big companies alike consider SEO to be important enough to increase their budgets this year. They make SEO one of their top marketing strategies. It’s a wise choice, as you’ve seen.

    What do you think?

    Search Engine Optimization (SEO), Naturally by


    Entrepreneur Magazine says Jon Rognerud is one of the most sought-after SEO and Digital Marketing Experts for Small Business. He is famous for his high-return and passionate approach to optimizing websites and integrated marketing solutions that brings process, profits and brand loyalty...without wasting time. His brand NEW website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Jon on Google+. To receive future updates, Click HERE to subscribe to our mailing list

    5 Responses to “Search Engine Optimization (SEO), Naturally”

    Author comments are in a darker gray color for you to easily identify the posts author in the comments

    1. Social media is starting to get listed in the search engines..this is what was told to me..but I’m just waiting to see how this pan out.

      “Black Seo Guy “Signing Off”

    2. Jon Rognerud says:

      Mornin’ Jeff -
      Cheers to you for stopping by, thanks Jeff.

    3. Pretty good post. The contexts were very informative. Over the last few years there has been a significant rise in the popularity of social networking sites like Facebook. These online communities have a vast audience of potential customers that might be interested in what you’ve got to sell. 

    4. Pretty good post. The contexts were very informative. Over the last few years there has been a significant rise in the popularity of social networking sites like Facebook. These online communities have a vast audience of potential customers that might be interested in what you’ve got to sell. 

    Leave a Reply

    You must be logged in to post a comment.

    Google SEO Training: Free Search Ranking Video

    If you want to learn how to drive traffic, create leads, get more sales and profits online, join my free newsletter below. And, I'd love to hear more about what your challenges are. Hopefully, I can get you some ideas and strategies that will help you to be, do and have more this year.

    Like The Articles? Get Updates for Free:

    © 2014 Jon Rognerud Media (800) 570-5640 | 1500 Rosecrans Ave. #508, Los Angeles, CA 90266 | Support Desk | Disclaimers | Privacy Policy | Terms | Affiliates | Testimonials | By Guerrilla

    Let's Connect:

    As Featured In: