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Keyword research for both SEO & PPC is hard. Not only in trying to dissect the right keywords and layers to target (head keywords, chunky middle keywords, long tail keywords), but also revealing what the competition is up to at the same time. And, it’s important to organize your work, and not just use one tool to do the job. So, time becomes another factor to deal with. Clearly, each marketplace is different, but you need both street-smarts (your business strategy and online plans) – as well as tactical understanding. That includes metrics. For PPC (Adwords), you may not want …
Unless you are a search engine optimization expert, you may not know the different and FREE ways you can find out how well your website is doing in Google search engine results along with creative research options. I’ll share simple tips in this post. If you can learn to optimize and research results in Google, it will often make sense for other search engines as well (but not always). Google retains about 70% of the marketplace today, with Bing approximately 10%. The smaller engines fill out the rest. It’s well worth the work to make sure you are found in …
The festivities are almost here, with presents and kids from 1 to 92, running around all happy. Nothing like a little Bowie and Bing (not the search engine) to lift the mood this holiday season. Peace on Earth/Little Drummer Boy with Will Ferrell & John C. Reilly from Will Ferrell
Are you bored waiting for your internet marketing and advertising tactics to work? Advertising in any arena is not an exact science. The “right” combination of creative and tactics must be used. It’s not easy – and you’ll never be bored! Even the big boys on Madison Avenue have chalked up more than a few errors to their credit through the years. To get the greatest benefit out of online ads (Google, Bing, Facebook), you have to be willing to experiment and discover what combination of words, images and demographics really work for your products and services. Promise, big promise, is still …
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