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    How To Create a Good Business Slogan

    Do you need to create a new slogan for your business? Here is how to create an “Aphrodisiac Business Slogan” A great business slogan is one that elicits a desired response from your ideal customer, nothing more, and definitely nothing less. In just a few words your businesses slogan should invoke a specific audience to perform a specific action or feel a certain way. Here the 3 questions to consider when constructing that perfect slogan…

    What To Do When Brand Reputation Mistakes Happen

    Image by Getty Images via @daylife Trust can be built up quickly using your unique messaging, tools and social networks. But it can also be destroyed just as quickly when it comes to the openness of the web. If something goes wrong (think about the iPhone 4.0 reception debacle), EVERYONE is going to hear about it – and in multiple forms of media. Of course, a smaller brand may have a lesser world-wide attention than Apple. The “wrong” may be an inadvertent post to a competitor, that somebody made a stink about internally. There are many different flavors. Here, I …

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    How To Brand Yourself Using Social Media

    Image via Wikipedia If you are completely new to the social media arena and you just poke around on Facebook for fun right now, it’s time to get a crash course in branding yourself as someone to trust and someone to hire. In this day and age, thinking about your mission and vision for your brand is just as important as anytime in history. However, with the power of social media networks like Facebook, Twitter, YouTube, LinkedIn, you can move a lot faster, which can be both exciting and scary. Especially if you have no clue where to begin. Here …

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    How Brand Marketing Works For Small Business

    “Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” - David Ogilvy We all want to create good feelings, strong emotions and attract positive customer reactions to our business services and products. One of the best ways to attract customers to your business is through branding. What is branding? Think Disney, Coca-Cola, Domino’s. What enters your mind? (Mickey rules!) Image via Wikipedia A brand is an image. That image helps to differentiate your business or even you personally in the marketplace. You can have a positive or a negative image. What’s …

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