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Image by Intersection Consulting via Flickr As stated in this b2b social media marketing tactics for 2011 post, it’s clear that social media is a communications vehicle your business needs to use. That particular article shows your B2B tactics and social research for what other companies have done — that works. Check it out (link above). While having a guide like that is very helpful, it’s also important to know what NOT to do. Some of the below may seem simple, almost obvious – but you’d be surprised to learn what I’ve seen. And, at the end of the post …
Image via Wikipedia Social media marketing for business to business is here. Front and center, Facebook stands strong with a huge platform to share, collaborate and connect within. Close to 600 million users world-wide and growing. Facebook is a formidable competitor to Google when it comes to views/traffic, but still, they – as a social media channel – are fundamentally using a different approach to prospecting. You’ll have to learn how to update your ways. Search is intent-driven (they are looking for you), social media is about building relationships and communication (networking). B2B has not traditionally embraced social media as …
Image via Wikipedia Pay Per Click is awesome. Previously, I talked about how PPC can be a profit magnet for your business. One of the main reasons for that is that you can validate your research and marketing strategies very quickly. SEO is very important, and must be part of your online marketing strategy, but it’s not as fast typically. As an inbound marketing tactic for online business, Pay-Per-Click is a popular option. If you execute a PPC campaign(s) well, the effectiveness for you and the potentially massive amounts of data (clicks, bids, conversions, impressions) it provides – can be …
Image via Wikipedia Business-to-business (B2B) often will use a different online marketing approach than the Business-to-consumer (B2C) marketplaces. There are cross-over tactics of course, but when it comes to SEO, PPC and Social Media for B2B specifically, it’s important to understand where the industry is heading, and what others are doing — that work. The effort expended in each area have different speed-to-market results. PPC will often show data and results the fastest, but social media can quickly take off within a ‘viral’ campaign (although not exact science). All tactics should be tested and validated against core metrics and goals. …
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