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24 hours a day, when you are awake and sleeping – both software and humans at Google are working to figure out if you are scamming Google with your Adwords account(s). The results can be devastating. The software and related systems scan information – from ads, webpages, links and much more — while hundreds of Google Adwords Spam/Scam Police watch (yes, humans) and monitor any red flags sent by the software agents. This may and will have implications for you. Even if you are legit. You can get inadvertently get caught in it. Here’s why.
Most clients I come across that has done “some” Adwords Pay Per Click (PPC), have lots of questions about it, since it’s not working for them. And, with Google Adwords new options, tools and strategies (more competitive marketplaces) – answers get more complex too. We use a checklist, and when we ask about targeting, display (content) network versus search network, bidding strategies, ad copy, ad optimization selections, keyword match types and perhaps most importantly, conversion code – we get blank stares. That’s ok. It’s not their job to run a profitable PPC campaign, if they can only spend 20-30 minutes …
Google ads are getting expensive. It’s a pretty broad statement, but I’m referring to Adwords search network specifically. The cost per click has been rising steadily as even more businesses come online. While many still don’t understand or have figured out Google advertising and best practices (see Top 11 Money-Wasting Adwords Mistakes), all these new players heat up the auctioning & bidding. You must be a lot smarter about your advertising – ads, bid prices and the entire marketing funnel, ie. user experience. And, if you are an affiliate with a “thin” website and a bridge-page, you’ll be rejected faster …
When running campaigns on Google Adwords, the higher the click-through rates are — the better. It impacts traffic, quality scores and overall engagement. You are rewarded for having better action and through-put. You win, and Google wins (charging you for those clicks). While ongoing testing and tuning is part of any marketers love (or nightmare) – nothing different with this solution offered from Google now. Google Product Listing Ads are now being made available to all of Google’s advertisers in the United States. You still have to test ads, keywords, but this system does make things a little simpler. Research …
As you have read many of the posts in this blog, you have learned that you can structure your site in a search engine friendly way, use SEO, and to build links for authority, trust and traffic. You also must be social (media) and write blog posts without paying for the results. However, this is not always the only solution for small businesses. It is often the case that small businesses do need to have a marketing budget for the web, too. It is unlikely that they will spend as much money in this form of advertising as they would …
Image by toprankonlinemarketing via Flickr PPC – Pay Per Click – the advertising model where you get charged each time someone clicks on your ad, is one of the fastest ways to drive traffic, leads and potential business your way. Google’s job is to make this happen efficiently for you….or, wait… do they really do a great job? Which one of these are you: “Pay per click is easy, works great (and life is wonderful)” “Pay per click is a money-drain, losing money every day, too competitive now” “Pay per click is partially working for me, but quality leads of …
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