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In a previous marketing training video, I outlined the principles to creating an effective, no budget lead-generating marketing system. This was focused on small businesses owners that have little to no money for marketing. Thanks for all your emails and sharing it on the social web. One of the questions that came in was around “how do I structure a lead capture page?” Here then, is the “anatomy of a money landing page” – and with a FREE PDF download for the complete picture. (click the picture for full view, download the pdf below.
Small businesses service millions of people across the USA and around the world, injecting billions of bottom line dollars across many levels of business. Without them (us) – the economy would collapse. That is one thing the political candidates agree on, whether it’s the republican or democratic side of the isle. But here and now, YOU – as a business owner – a dentist, doctor, plastic surgeon, plumber, restaurant-owner, florist, web designer or Entrepreneur of too many niche markets to count, only care about a few things: a) how to get more patients, customers, clients from phone calls, foot-traffic & …
Jon here with another addition of the” Executive Interview Series” where we interview and talk to some of the best of the best, the finest of the finest, in the online marketing space. Today, we have Mr. Lee Odden. He is the author of (new book) Optimize: “How to attract and engage more customers by integrating SEO, social media and content marketing”. He’s also the CEO of Top Rank Online Marketing, which is a Minneapolis based digital marketing agency that helps Fortune 1000 companies grow brand visibility and sales online. Lee has 15 years of veteran internet marketing experience and …
As an entrepreneur, small business owner and expert in your market, you are required to keep up with the times. That doesn’t just mean understanding the basics of technology (you must), knowing what your market is up to/your competitors (do you?) and servicing your customers with great products and services (by default). You are forced to push forward, or die. It’s your obligation. However, pushing forward doesn’t mean you become only a master at reading information. Here are the 4 stages that describe what an entrepreneur is going through. Which one are you?
When it comes to internet marketing for information marketers (speakers, coaches, seminar leaders, authors, solopreneurs, small business entrepreneurs focused on digital media) there are only a few people that are considered leaders in the space. Mr. Frank Kern is the best of the best. I had a chance to meet with Dr. Frank Kern (as he likes to call himself) recently, and I was lucky to get some of the insiders secrets to not only savvy marketing and copy-writing (he’s one of the highest paid in the industry) techniques, but the very important strategies and thought-processes that you must go through …
Money makes the world go around, right? Or, was that love? Or, is that the energy from the solar nebula? Google says that the phrase “How To Make Money” is found in about 203,000,000 results (0.14 seconds). Those words are found on pages in the billion+ webpages from the Google index (a database of the inter-webs). Money related terms a highly sought after topic – people want security & shelter first, and money can provide that. When seeking information about what makes the world go ’round, we see (Google) results with broad variety, from music, an Ode To Bob Dylan (Blue …
Image by Charlene Li via CrunchBase Much is written on the topic of social media and its use within personal and business connectivity and engagement. While the new knowledge workers understand the keys to social media, there is still a vast number of businesses not embracing social media – even just a little. Entrepreneur Magazine featured a post this week about how social media is changing the way we do business. Read it here. A combination of “I’ll get to it later”, “don’t know where to start”, or ”my business is different” are all silent killers as we all move …
When a snowball rolls down a hill, it grows bigger because it picks up more and more snow as gravity takes it down the incline. Getting heavier and heavier, the snowball is prone to take on more and more snow as time goes on. Your product launch should not stop at the top of the hill. And it’s the add on products you create which will help you build a larger snowball and start moving down the hill. If you’ve taken the time to look around the internet, you’ve probably realized one thing: some gurus just add on any product …
I was scheduled to train a leading website solutions company on SEO. It had been set up months before, and I was getting excited to meet the company executives, learn more about their people, processes and specifically questions around search engine optimization and online marketing. They already had seen much success. The company had worked both hard and smart, and over just a few short years had built it out, and with impressive list of clients. Furthermore, their leadership understood that money spent into learning and educating themselves, is truly a wise investment. My 1.5 days of SEO training would …
Cover of Bill Gates The goal of marketing is to find and then keep customers by creating a strong bond between you and them. It is so much more than just selling. It is more about developing a relationship with customers so that they want to do business with you again and again. You identify your passion and then turn that passion into a business. A successful internet business simply cannot rely only on the old rules of marketing. It takes much more than marketing hype to succeed online. Too many books on internet marketing only focus on the mechanics …
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