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When discussing advertising online, Google comes up within the first minute of any marketing conversation. The discussion around SEO, ranking & traffic opportunities as part of a natural, organic search marketing campaign is brought to bear as well. And, if the budget is there, advertisers may/will consider Google Adwords & PPC (Pay Per Click). Instead of Search Engine Optimization, Adwords allows you to buy keywords (via an auction-model) to get to the first page, or top of Google. All efforts cost money, even SEO. Your time is money. However, PPC can be the fast track you need – and to …
For search engine optimization, there are many out there who think that if you simply plan and structure an effective website with cool designs, ease of use and nice graphics, you’ll have it made. #fail. While not saying that they claim that this is SEO, I often feel like they think it is. “Put the pretty website on a good hosting source, and you’re off and running”. Sure, a friendly, easy to use website is a great first step, but will not make you win in the search engines. There is much more to it. And, a technical (IT) person …
I met somebody a few years ago at a search engine conference (SES San Jose), and he was big-time into SEO. This guy was really on top (no pun intended) of things. And, he laughed (hard) when I asked about bidding for seo-related keywords using paid search. His point was this: “shouldn’t your SEO keywords already be placed at the top in Google since you’re an SEO?”. He continued, “why should you have to buy those keywords”? I agreed at the time. If you’re serious about SEO (search engine optimization), you must be at the top, and the preferred position …
It bloomed out of a garage by two programming geeks in California. They didn’t know how they were going to make money from it. But, they saw the future. The web needed to be organized and the existing search engines weren’t cutting it. Soon… searchers began to notice the difference too. Google was faster and more relevant than the competition. One-by-one the once heavy favorites to win the search race fell by the wayside… Alta-vista, Lycos, and even the well-funded Yahoo and MSN. “Google” became a verb. How did it happen?
Web traffic is the lifeblood to web masters and online business owners. It’s a lonely place without traffic and you will not survive in business without it. However, not all traffic is created equal. If I told you I could get 1,000 new visitors by tomorrow for only $10.00 – would you take it? (I hope you said “no”). Targeted traffic is much more important. Here is a list of traffic tools or tactics you might want to look into. Some of these you can start yourself. (The list is not categorized or organized in any order of importance). It …
Most clients I come across that has done “some” Adwords Pay Per Click (PPC), have lots of questions about it, since it’s not working for them. And, with Google Adwords new options, tools and strategies (more competitive marketplaces) – answers get more complex too. We use a checklist, and when we ask about targeting, display (content) network versus search network, bidding strategies, ad copy, ad optimization selections, keyword match types and perhaps most importantly, conversion code – we get blank stares. That’s ok. It’s not their job to run a profitable PPC campaign, if they can only spend 20-30 minutes …
Keyword research for both SEO & PPC is hard. Not only in trying to dissect the right keywords and layers to target (head keywords, chunky middle keywords, long tail keywords), but also revealing what the competition is up to at the same time. And, it’s important to organize your work, and not just use one tool to do the job. So, time becomes another factor to deal with. Clearly, each marketplace is different, but you need both street-smarts (your business strategy and online plans) – as well as tactical understanding. That includes metrics. For PPC (Adwords), you may not want …
Image via Wikipedia Pay Per Click is awesome. Previously, I talked about how PPC can be a profit magnet for your business. One of the main reasons for that is that you can validate your research and marketing strategies very quickly. SEO is very important, and must be part of your online marketing strategy, but it’s not as fast typically. As an inbound marketing tactic for online business, Pay-Per-Click is a popular option. If you execute a PPC campaign(s) well, the effectiveness for you and the potentially massive amounts of data (clicks, bids, conversions, impressions) it provides – can be …
Image via Wikipedia How often do you hear of something being easy, cheap or fast when it comes to driving traffic to your website? In this quick blog post, you’ll learn a couple of steps to get exactly that. And, you will be in control of the traffic. You can turn the web traffic on and off at will. While this should be used as a normal marketing activity and be tested – it can help you not only with traffic, but qualify pages for best possible conversion and lead generation. This can be used across many marketing campaigns, including …
Image via Wikipedia When you think of traffic and clicks from search engines, you often do not think of the impact of the click-through-rates from natural listings (SEO). There’s a lot of discussion about traffic, and that’s it… Pay Per Click (PPC) gets all the love in the that department. It’s easy and common to test different ad text (as you should!), and rotate ads to see the best performing ones. PPC campaign management involves more than testing display ads, but clearly – addressing the need of the searcher’s mind at the time of research is hugely important. We can …
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