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In this 5 minute video, I’ll show you some examples of practices that you should avoid when designing for users and search engines. They are both important to “get right”. In this case, I looked at the the Manhattan Beach Chamber of Commerce (great organization, by the way). The web designers did what they do best: created nice graphics and interesting layouts with no consideration for search engines and the overall experience from the searchable click … to the resulting page. While not all visitors will go through search, Google looks at overall ‘health’ of a website, and any page, …
Article marketing is one of the most effective SEO tools available, provided of course that you do it right. In spite of all the benefits that can be gained from article marketing many people seem to miss the most important aspects of article marketing. They produce something that is not nearly as effective as it could be. It can sometimes be preferable not to try to think of how it should be done, but rather try to think of how it should NOT be done. There are some simple guidelines that you should stick to that will help to improve …
We all know how important it is to have a well-established presence for our business on the Web. SEO is a huge industry, and businesses regularly take advantage of it to boost their sales. Well-done and well-maintained SEO will correlate to a direct increase in sales, visitors and fans of your brand. The problem is, SEO takes time and effort. Some businesses can afford to keep their SEO in-house, while others prefer to outsource. So what are the pros and cons of hiring an SEO agency? Pro: It Saves Time Outsourcing your SEO will save you a lot of time. …
There’s a lot of chatter in the SEO community right now about “over-optimization” of your search engine optimization strategies, or rather, tactics. The “under the hood” details of search engines and websites (pages) that get the bots and search engine algorithms to take special liking to your online assets, that is. Google’s spam engineer Matt Cutts is in the news again. You can hear him speak at the recent SXSW conference. But, truth be told – much commenting is typical anytime announcements appear from Google Camp. Sure, it’s exciting to talk about. But, just today, two clients called me – exclaiming excitement …
I met somebody a few years ago at a search engine conference (SES San Jose), and he was big-time into SEO. This guy was really on top (no pun intended) of things. And, he laughed (hard) when I asked about bidding for seo-related keywords using paid search. His point was this: “shouldn’t your SEO keywords already be placed at the top in Google since you’re an SEO?”. He continued, “why should you have to buy those keywords”? I agreed at the time. If you’re serious about SEO (search engine optimization), you must be at the top, and the preferred position …
When it comes to learning SEO (search engine optimization) – most folks think you have to be a tech-ie,geek-ie person. That’s not true. There’s an ongoing debate about what background is best suited for SEO: tech or marketing. Turns out the answer is in this post. But, with the increasingly competitive marketplaces, it’s important that you keep up with the times. What’s the best way get SEO under your belt?
I had the pleasure of attending the Business Success Secrets Seminars with Entrepreneur.com in Los Angeles this week. The featured speaker was the very experienced marketer and author Mitch Meyerson with Mastering Online Marketing. (Mitch, didn’t know you also play guitar, cool!) There were great tips and strategies provided. He shared key online marketing tips I totally agreed with. Many topics covered, and I wrote up a summary of his traffic tips below. (And, for readers of this SEO blog, it has very little to do with Search Engine Optimization). SEO is defined as the effort it takes to make …
The importance of authority and trust on the Internets should not be looked at lightly. It can do wonders for your brand, persona, client relationships, future engagements, validate pricing (increases) for service and products – and – Google. A trusted site will have lasting impact for positioning and more easily spider your site. Let’s take a look at what it is, and how Social Media can put you there fast. The defining point for websites is the amount of authority or expertise they demonstrate in their particular niche. Defining authority in terms of website design and content is based on …
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