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    SEO and SOCIAL MEDIA Must Work Together (especially for Musicians)

    I spoke at a recent musicians social media and SEO training event in Hollywood, California. I covered Search Engine Optimization and the importance of planning SEO Strategies for Musicians, Artists, Bands and more. I also spoke briefly about social media and the importance of content and sharing – so that you can build authority and trust (high quality links) in search and user’s eyes.  The dynamic Loren Weisman covered the Social Media details of the music business, and the amazing dynamic duo of Scott Page and Morgan Carson broke it down into several, live “makeovers”.  Attendees clearly understood that the …

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    Learn SEO Basics – Crawling, Indexing And Ranking Insights For Business Owners

    If you’re getting started in  SEO (search engine optimisation) then it might seem like an impossible amount to learn. Optimisation is certainly a complex and multifaceted discipline and getting your head around it can mean fighting through a wall of misinformation and jargon. What doesn’t help much is the fact that SEO is constantly changing, meaning that what you learned a week ago won’t necessarily be true anymore. If this is the position you find yourself in, then what you need is a simple-to-understand and complete introduction that covers all the major themes and helps you to understand the process. …

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    3 Powerful Link Bait Tips for SEO Link Building

    Link bait content creation and link building go hand in hand because if people are really interested in the content, it has the potential of going viral and being linked to – from all over the internet. Link bait can be all types of content – including written blog posts, videos, photos, widgets, tools or a podcast. It doesn’t matter how you make the content or what subject the content is about, your goal should be to make content that people feel the need to click and also share with their friends and family – even business associates. Here are …

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    SEO Website Redesign Issues – Chamber Of Commerce Website (What To Avoid)

    In this 5 minute video, I’ll show you some examples of practices that you should avoid when designing for users and search engines. They are both important to “get right”. In this case, I looked at the the Manhattan Beach Chamber of Commerce (great organization, by the way). The web designers did what they do best: created nice graphics and interesting layouts with no consideration for search engines and the overall experience from the searchable click … to the resulting page. While not all visitors will go through search, Google looks at overall ‘health’ of a website, and any page, …

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    3 Things To Avoid When Using Article Marketing For SEO

    Article marketing is one of the most effective SEO tools available, provided of course that you do it right. In spite of all the benefits that can be gained from article marketing many people seem to miss the most important aspects of article marketing. They produce something that is not nearly as effective as it could be. It can sometimes be preferable not to try to think of how it should be done, but rather try to think of how it should NOT be done. There are some simple guidelines that you should stick to that will help to improve …

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    The Pros and Cons of Outsourcing your SEO

    We all know how important it is to have a well-established presence for our business on the Web. SEO is a huge industry, and businesses regularly take advantage of it to boost their sales. Well-done and well-maintained SEO will correlate to a direct increase in sales, visitors and fans of your brand. The problem is, SEO takes time and effort. Some businesses can afford to keep their SEO in-house, while others prefer to outsource. So what are the pros and cons of hiring an SEO agency? Pro: It Saves Time Outsourcing your SEO will save you a lot of time. …

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    Over-Optimization of your SEO Works?

    There’s a lot of chatter in the SEO community right now about “over-optimization” of your search engine optimization strategies, or rather, tactics. The “under the hood” details of search engines and websites (pages) that get the bots and search engine algorithms to take special liking to your online assets, that is. Google’s spam engineer Matt Cutts is in the news again. You can hear him speak at the recent SXSW conference. But, truth be told – much commenting is typical anytime announcements appear from Google Camp.  Sure, it’s exciting to talk about. But, just today, two clients called me – exclaiming excitement …

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    Are Your SEO Keyword Bids Too High?

    I met somebody a few years ago at a search engine conference (SES San Jose), and he was big-time into SEO. This guy was really on top (no pun intended) of things. And, he laughed (hard) when I asked about bidding for seo-related keywords using paid search. His point was this: “shouldn’t your SEO keywords already be placed at the top in Google since you’re an SEO?”. He continued, “why should you have to buy those keywords”? I agreed at the time. If you’re serious about SEO (search engine optimization), you must be at the top, and the preferred position …

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    The Best Way To Learn SEO

    When it comes to learning SEO (search engine optimization) – most folks think you have to be a tech-ie,geek-ie person. That’s not true. There’s an ongoing debate about what background is best suited for SEO: tech or marketing. Turns out the answer is in this post. But, with the increasingly competitive marketplaces, it’s important that you keep up with the times. What’s the best way get SEO under your belt?

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