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In today’s technological world, is it any wonder that most small business owners rely heavily on Internet resources to promote and advertise their services? When most people think of using the Internet to promote business, they think of search engines like Google and Yahoo. It may surprise you, however, to find that social media networks also have a great influence on customers and where they choose to take their business. So what are the social media networks that small businesses use to increase customers and sales?
In a previous marketing training video, I outlined the principles to creating an effective, no budget lead-generating marketing system. This was focused on small businesses owners that have little to no money for marketing. Thanks for all your emails and sharing it on the social web. One of the questions that came in was around “how do I structure a lead capture page?” Here then, is the “anatomy of a money landing page” – and with a FREE PDF download for the complete picture. (click the picture for full view, download the pdf below.
Small businesses service millions of people across the USA and around the world, injecting billions of bottom line dollars across many levels of business. Without them (us) – the economy would collapse. That is one thing the political candidates agree on, whether it’s the republican or democratic side of the isle. But here and now, YOU – as a business owner – a dentist, doctor, plastic surgeon, plumber, restaurant-owner, florist, web designer or Entrepreneur of too many niche markets to count, only care about a few things: a) how to get more patients, customers, clients from phone calls, foot-traffic & …
We all had to start somewhere when launching our business. Most of us were not born into a situation where money for marketing was just handed out. You had to learn, earn and invest what you could. Today, with the interwebs, there are some cool strategies that can help you be smarter about how you generate leads …and starting with a minimum budget. But, truthfully – there is either time or money (or both), right? Time costs money, but it’s not necessarily cash out of your wallet. So, watch this marketing video, and learn what 4 things you can do …
Websites like Yelp and Citysearch allow customers to leave reviews on businesses that they’ve recently visited. When these reviews are positive, they can help your company earn more business because these reviews will act as referrals to other customers. If the review is negative, though, it can have a damaging effect on your company, especially if you don’t know how to manage these reviews. Some companies make the mistake in not tracking what is being said about their business on these review sites, and that is not a good idea. If reviews about your business are sitting on the Internet, …
How can you become an authority in your small business? And, perhaps more importantly, why should you? I’ll break down the 3 strategies to consider on the process of starting in this post. But first, why should you consider becoming an authority in the first place? Let’s use an example. Let’s say you had a bad knee and started to look for somebody to help you. Where would you begin? You’d probably start asking friends, family first. Then, you’d continue by searching online (search/social), visiting bookstores to read more about it. You might ask more questions in a social community …
For any (small) business, the steady pursuit of leads and opportunities to build their sales pipeline is top of mind for the owners and employees. The concern varies of course. Employees with a steady paycheck may not see the sales and marketing activities, or understand what the management team is doing in that area. But, for management – it’s always on their mind. And, the struggle of balancing the company account checkbook and making sure everybody gets paid (employees, partners, vendors, government) can make for many sleepless nights. If you are in your own business as a ‘solo-preneur’ – you …
The word planning is built deep into our lives, and our world. From before birth, when you were ‘planned’ But, building a plan for your business with steps to reach goals are a must also. However, we all get busy and often avoid lengthy (boring?) business planning. It sometimes may just feel too overwhelming, and one person ends up late in the office with all the work. So.. how about creating a process that makes sure you get all the necessary things checked, very fast — and with a plan that still works? You can do that, and your team …
Blogging… and running a blog has become so important (read: a must) for an online business today. And, for small businesses specifically – the idea of sharing, engaging and becoming a trusted authority is key to long term success online. A blog will help set that in stone (if you do it right.) Sure, you say – but I don’t need to blog, I don’t have time. And, I especially don’t need a blog when I can Tweet (twitter.com), Tumble (tumblr.com) or Facebook it (including paid advertising) with just a few minutes each day. All my potential customers are there …
As a brand new business, it is essential that you take steps to move in the right direction in terms of social media marketing. Hiring a Social Media Marketing Small Business strategist can go a long way in helping you meet the ever changing needs of business in social media and social networking. These specialists are well versed in everything that it takes to succeed in social media marketing on the Internet today. For example, you may believe it’s important to reach a higher follower count on Twitter, but the number may not matter as much as you think, and your …
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