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Lots of materials emerging on Facebook every day now. It’s exciting.
From setting up a new profile, optimization of Facebook for search engines (SEO), adding pictures, videos and how to communicate with your fans and ‘likers’. This also includes basic human (one-to-one) communication strategies, how to elicit better/more responses from your audience, how and where to share personal and business-centric information, tools to help you structure an optimal Facebook experience for yourself and others.
Of course, a profile is only part of the journey to Facebook success (defined broadly) for business success. You must also seriously take a look at how to setup and manage fan pages, including different ways to drive traffic there. That of course include paid advertising as well. It’s not uncommon to get traffic for 1c these days, depending on skill-level and marketplace positioning. Some markets, and in the B2B marketplaces, you may apply more of the ninja-like approach, but it’s still doable. Imagine targeting a specific company and/or officers.
However, everybody is focused on getting fans. That’s good, but do you really know why you need fans? What’s the most important reason to get fans to YOUR Facebook world?
It is clear that that while there are pros already doing well with Facebook, the vast majority does not. Different, valuable training programs are becoming available, but this will not useful if you don’t understand the reasons for doing it.
In a sense, it’s back to basics: have a plan in place, and don’t think of traffic or efforts as a one-time event.
Here are the common reasons for receiving Facebook likes/fans:
If people come to your page, and many others have liked the page before them. They have a reason to do the same. It’s social proof. Testimonials and validation is key. People are real. You can see if your friend is a friend too – it’s like “hey, Bill has been here, I better do it too”…
When you post a message, it goes across the network of friends – and those impressions are free. You might pay for 20,000 impressions at $10.00 normally, but you get it for no cost (except your time). You can obviously scale this up. You get the idea. That’s exciting, but that’s not all.
People that get excited to share things on their own accord, and with their messages, URLs and pictures, and can be very compelling from both a Facebook and user experience. Things can move very fast.
These 3 above are great reasons, but still not the most important.
When somebody fans your page – you can target them with a specific ad that reminds them that you are in business. Any time! And for a very low cost! They are already in your circle of “trust”, so to speak.
So, you get the benefit of hyper-targeting and the ability to display low cost ads, change messages (on pages) for events, seasons, special promotions, helpful training, etc. Imagine having 15-20,000 ads being shown for less than 10 bucks (marketplace and ninja-skills depending).
==> If you want to become more effective in your Facebook Marketing and develop further your Facebook Strategies, get more information here.
Jon Rognerud is the #1 online marketing expert for Entrepreneurs. His best-selling SEO book, "The Ultimate Guide to Search Engine Optimization" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Connect with Jon on Google+
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