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This is probably not what business man and advertising mogul David Ogilvy felt when he started writing. However, many of us do. It’s hard to write good ad copy.
Mr. Ogilvy had spent most of time performing research (Gallup), and when he sat down to produce creatives, it flowed, to say the least. I read the “Ogilvy on Advertising“, and he seemed to be a natural from birth — I thought. But, as I progressed, I realized that his success came from massive research – more than anybody else at the time.
In advertising, you will need a hook to get attention, but it starts with research first and ideas. How do you know if you have a good idea? See if yours match up to the 5 tips below. What’s the big idea?
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