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Last updated: Mar 2011
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Use these, mostly free tools, to find out where your competition is, what keywords to use, help build strategies for content, links and more. See if your business is viable (to make money) online. Use these to also to enhance and expand what you have. Updates are coming.
Match up findings from the online work to your business planning and more. Find out how you stack up with a SWOT analysis. Make sure you have a business. Don’t assume anything. Pretty pictures don’t sell, but a sound business model does, and can sustain you for the long term, and until a possible sale. Finally, if any questions, or if you need help, feel free to contact me regarding any use of these tools.
Use this to find out what your marketplace is up to – and especially your competitors.
Once you have determined the marketplace to be valid, start the keyword research process, and build out your segmented lists for SEO & PPC.
After you have built out some of your key pages, checked the on-page factors using these tools.
External ‘voting’ factors are key to Google’s search engine. Find out what your competitors are doing, and hunt down more links, and fix the onsite links as well.
Ranks are interesting to a point. Think more about conversions. Here are some tools you can use. Use with caution, not exact.
Domains are the anchor points of the Internet. A carefully researched domain can do amazing things for your online success and branding.
Another signal now used in Google’s algorithm. Make sure you have presentable, fast loading pages for your users.
For techno geeks and others too.
Using free tools that work – will excite anybody. Here are some free conversion tools and also paid too. Don’t worry about paying for high-end tools. No tool is absolutely perfect, but they will get the job done and good enough to build out your business. Look at a few variables to change at a time. Background colors, border colors, fonts, headline colors, sizes, buttons, images (hero-shots), offers, price, headline/hooks – are good to look at, just don’t do them all at the same time. Traffic will be important so you can test properly. Test videos, emails, custom sales pages, order forms, banner ads and – really – anything you want to improve.
Social media is the latest and greatest out there. Listen and watch the ‘rivers of news’, before you engage. Use some of these tools to start out.
Take a quick look at how your website is performing, or could be optimized with these free tips and tools
Press releases are a great way to share your activity and news, including building links and creating deeper visibility. These are typically very trusted, but comes at a price. You can use free services also, but not as effective (prlog, for example).
Audio editing and scoring is easy with these tools.
Video editing and video management.
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