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    Unlock Google's Secret Local SEO Logic

    National Small Business Week Day 1

    Image by ShashiBellamkonda via Flickr

    Smart local marketing implementation for a small business is the difference between winning or losing in today’s market.

    True, existing customers must be serviced, products developed & enhanced, and the financial and operational plans must be pursued. But, they mean nothing without the local marketing plans.

    Part of this intellectual marketing strategy, and subsequent logic lies with Google. You must understand the critical pieces to local search optimization for your website and business.

    And, it’s time consuming. It requires a keen eye and insights to ensure that your visibility and ranking stays in the local search listings.

    Here are 10 tips to crank up your local traffic. You’ll understand what Google needs to get your online business moved upwards.

    List your business in Google Places — it’s free. Watch a number of training videos and explore the features, including tools like tracking of actions (meaning how many times users showed interest in your business listing), clicks for more information on maps, driving directions or direct clicks, as well as impressions (how many times users saw your business listing as a local search result).

    Read more: My Local Search Article on Business Insider and Entrepreneur Magazine below.

    Additional Resources:

    1. Local Business Search Tips For Your Local Website
    2. Violating Google Places Guidelines For Your Local Offices?
    3. Why is Facebook the Secret Weapon for Local Online Advertising?
    4. New Google Trick Competes for Local Small Business Advertising
    5. Here's a Quick Way To Learn the SEO Secret

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    About Jon Rognerud

    I came to this country over 25 years ago as a musician (guitar and lead vocals). While I was playing in Los Angeles / Hollywood and working in recording studio sessions, I found a job with a technology company in Culver City. The music didn't pay the bills, but software sure did! I learned to program in several software languages and began helping people and companies with software applications and database problems.

    Today, I am a full-time Internet Marketer and consultant. I published my first web page in 1995. Since I was programming using Microsoft Technology at the time, and had been for 10 years up to that point, I thought HTML (using a Netscape browser) was ridiculous. Continue Reading

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