When we write ads for online bid systems like Adwords and Yahoo for example — we try to make the ad copy match user intent (relevancy), while supplying a benefit, an emotional pull, urgency, scarcity – all at the same time.
A quick example might be a local ad that says: “30% off brand new women’s Bucco shoes Fri-Sun only – while supplies last. Your Neighbor is Already Here.”
Of course, you need to study your competition, understand the user/searchers mind better – but the ad should create some immediate clicks.
When you do this right, it will not only make sense to readers, but it will build your business.
You can and should test with a variety of flavors of ads. Each marketplace is expected to have a “scent”, but you should try different ideas.
Here is a TOP TEN list of really funny ads that have been included in print across the country in recent times:
Do you use humor in your advertisements?
How are you standing out – to make a difference for your clients and your business?
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