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What are some of your top questions around building websites?
I get questions all the time and common topics that arise are:
These are a starting points for many, but most don’t know where to start, or what to ask.
That’s ok. You are learning.
Truth be told, unless you are a professional in this area, it’s expected. A website may feel like a necessary evil, and it’s an ‘after-thought’. Business cards, logos, stationary, equipment, brochures and yellow pages ads are higher on the list. And, if you are VERY new – and haven’t thought through your business yet – you do not have the metrics to answer questions of cost vs. return, etc.
If you want to improve your website and maximize performance of your effort (time and expense) – consider using or upgrading to WordPress. I am not talking about WordPress.com, but a self-hosted (where you run/operate your own site) WordPress installation (WordPress.org). Your hosting company will know what this is.
Once you get set up, select a “theme” (website look/feel) for your new site (actually, a blog), add your logo. Next, you are faced with how to use it (technical), how to write (operational/creative) and how to optimize it (SEO, Traffic, etc). We’ll cover the last one here.
I’m assuming that you already have your WordPress instance set up, that you are already writing a post a week or more. What you need now is a cheat-sheet for optimization and tuning.
It’s yours – FREE – and it will totally help you.
Some of this is purposely simplified. A real business and marketing plan is needed. A website alone will not make you rich.
Jon Rognerud is the #1 online marketing expert for Entrepreneurs. His best-selling SEO book, "The Ultimate Guide to Search Engine Optimization" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Connect with Jon on Google+
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