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    You Can Laugh at Your SEO Issues – If You Follow This Simple 21 Bulleted List

    Ninety-nine percent of the failures come from people who have the habit of making excuses. – George Washington Carver

    Search engine optimization is a combination of a) skill/knowledge, b) talent and c) creativity – and putting them all into action – and building from there. Just do it – no excuses.

    You can even do it internationally!

    SEO – 21 things to consider list (Hmmm.. are they in order of importance?):

    1. Keyword research
    2. Competitive research / market research
    3. Links research – competitors and new link opportunities
    4. Traffic and conversion monitoring and tracking (ranking too in some cases)
    5. Information architecture & framework development (users and search) *consider a “themed” site (silo)
    6. Unique content development – on page
    7. Continuous development of quality links – off page
    8. Server / technical considerations
    9. Relevancy (keywords to pages)
    10. HTML code/structure (layout and TITLE, DESCRIPTION, H1 tags, etc)
    11. Search friendly website (crawling, indexing)
    12. Stemming (smile, smiles, smiled, smiling)
    13. Ontology / keyword relationships / synonyms
    14. Social media sites/network buildout
    15. Syndication and promotion of content (for promotion/visibility / links)
    16. Robots file (robots.txt) management (control duplicate content issues)
    17. Sitemap (HTML & XML) *XML least important
    18. Build for authority and trust – your domain, long term
    19. Blog (create one within your domain), add posts daily, weekly
    20. No flash or animated text and heavy graphics
    21. Pages should load fast (users & search engines, that’s the order of focus)

    Any questions?  Which ones do you consider the most important?

    About

    Jon Rognerud is the #1 online marketing expert for Entrepreneurs. His best-selling SEO book, "The Ultimate Guide to Search Engine Optimization" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Connect with Jon on Google+

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